Datuk Seri Najib Tun Razak has advised young entrepreneurs to adopt an online business platform to enable them to reach wider market access.

The prime minister said, however, they needed to be creative in order to succeed in online business.

He said besides producing quality products, they need to differentiate them.

"Online entrepreneurs must create distinctive brands so that their products will be well received by consumers," he said during a talk show at the Online Networking Entrepreneurs (ONE) Carnival organised by the Companies Commission of Malaysia (SSM) here today.

Najib said doing business on digital platform was not only one of the government's initiatives to empower local businesses, but also one of its top agendas. -Bernama