THE fashion industry must prepare to eliminate waste and take radical stances such as ditching animal leather altogether, said British designer Stella McCartney.
In an interview with AFP on the sidelines of the UN climate summit in Glasgow Wednesday, McCartney said that fashion houses must "swap out bad business with good business" for the sake of the planet.
"Sadly we are one of the most harmful industries to the environment," she said.
"And I'm here to really kind of showcase the future of fashion and show everyone that basically there is another way and we have some solutions."
As the vegetarian daughter of Paul and Linda McCartney, she got a green head start in life, transferring her eco-friendly upbringing to fashion.
Despite initial scepticism from peers, McCartney has never used leather products since entering the industry three decades ago.
The Kelvingrove Museum and Art Gallery in Glasgow is holding an installation during COP26 showcasing the innovative, low-carbon materials used by McCartney over the years.
Celebrity visitors to the installation included Prince Charles and actor Leonardo DiCaprio, both of whom are outspoken on environmental issues.
They include mycelium, which can be extracted directly from fungus and used as an animal skin substitute for making bags and shoes.
Also on display is NuCycl, a technology its makers say is capable of making natural and synthetic textiles infinitely recyclable.
"We're hoping, definitely, that these are viable solutions and we just need to bring them to the world's attention," said McCartney.
- 'Viable solutions' -
Fashion is the second largest manufacturing sector on Earth, responsible for up to 8 percent of all carbon emissions, according to research by the World Resources Institute.
The main challenge is getting more sustainable materials into clothes that will be worn by billions of people across the world.
"I mean, that's the intention," said McCartney.
"We're hoping, definitely that these are viable solutions and we just need to bring them to the world's attention."
McCartney once caused a stir with a video she released denouncing the mistreatment of animals within the industry, and extracts of that video were being shown at the exhibit.
"We need to let people know that, you know, hundreds of millions of animals are being killed every single year for fashion, for leather, for skins and animal glues," said McCartney.
Just as fashion tastes change over time, so are younger generations less willing to wear animal products, she said.
"I think we're in a moment though, where... we are becoming irrelevant very quickly and ... generation X, Y, and Z will not buy into bad fashion, evil fashion, dirty fashion."
- '$500 bn of waste' -
After three decades in the industry, McCartney spoke of the lessons she had learned about the waste created by designers' endless drive for innovation.
"People wear fast fashion maximum up to three times before they throw it away. And that's creating over $500 billion worth of waste," she said.
"That, for me, is a business opportunity. So I'm trying to flip everything around. Something like, 'Hey, you know what? You can take that waste. And I'll show you a hoodie that I can make completely out of waste.'"
As well as being more ethical and better for the planet, McCartney believes that animal substitutes have a much stronger selling point.
"We're replacing it with a better product. It's nicer for them to work with it," she said.
"Who wants to work in an abattoir?"
ETX Studio
Fri Nov 05 2021
![For Stella McCartney, fashion must ditch leather or die trying For Stella McCartney, fashion must ditch leather or die trying](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-11/81636080355_GLASGOW.jpg)
The Kelvingrove Museum and Art Gallery in Glasgow is holding an installation during COP26 showcasing the innovative, low-carbon materials used by McCartney over the years. - ETX Studio
![MARA diminta terus teroka potensi industri halal global - Ahmad Zahid MARA diminta terus teroka potensi industri halal global - Ahmad Zahid](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/71721105894_AhmadZahidHamidi.jpg)
MARA diminta terus teroka potensi industri halal global - Ahmad Zahid
MARA diminta untuk terus meneroka potensi antarabangsa dalam industri halal yang mempunyai prospek besar menerusi program Gate to Global (GTG).
Kim Pan-gon letak jawatan berikutan komitmen peribadi
Pengurus pasukan kebangsaan Malaysia, Kim Pan-gon menyatakan perletakan jawatan tersebut kerana komitmen peribadi.
#AWANInews
#AWANInews
![Penggunaan dron tingkat keberkesanan pemantauan pencemaran - Nik Nazmi Penggunaan dron tingkat keberkesanan pemantauan pencemaran - Nik Nazmi](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/71721102997_SimposiumDronKeban.jpg)
Penggunaan dron tingkat keberkesanan pemantauan pencemaran - Nik Nazmi
Penggunaan dron membolehkan pemantauan pencemaran alam sekitar dan hidupan liar serta pencerobohan hutan dilaksanakan dengan lebih berkesan.
![Kim Pan-gon letak jawatan ketua jurulatih Harimau Malaya Kim Pan-gon letak jawatan ketua jurulatih Harimau Malaya](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/71718142997_KimPanGon.jpg)
Kim Pan-gon letak jawatan ketua jurulatih Harimau Malaya
Kim Pan-gon menjadi satu-satunya individu yang bakal meninggalkan pasukan manakala Pau Marti bersama staf sokongan yang lain kekal di Kelana Jaya.
![Bekas pengawal peribadi Wan Azizah cedera kemalangan Bekas pengawal peribadi Wan Azizah cedera kemalangan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721109015_bekaspengawalperib.jpg)
Bekas pengawal peribadi Wan Azizah cedera kemalangan
Bekas anggota polis wanita yang kini bekerja sebagai pengawal peribadi cedera setelah motosikal ditunggangnya melanggar sebuah SUV di lebuh raya PLUS.
![Rang Undang-undang Kebebasan Maklumat dijangka dibentang akhir tahun ini - Kulasegaran Rang Undang-undang Kebebasan Maklumat dijangka dibentang akhir tahun ini - Kulasegaran](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81719996195_MKulasegaran.jpg)
Rang Undang-undang Kebebasan Maklumat dijangka dibentang akhir tahun ini - Kulasegaran
RUU Kebebasan Maklumat dijangka dibentangkan di Parlimen pada akhir tahun ini selepas cadangan ketetapan bagi penggubalan Akta Kebebasan Maklumat dibawa ke Jemaah Menteri untuk kelulusan.
![Azizi dilantik Ketua Polis Perak baharu Azizi dilantik Ketua Polis Perak baharu](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721108438_azizi.jpg)
Azizi dilantik Ketua Polis Perak baharu
Timbalan Ketua Polis Perak Datuk Azizi Mat Aris dilantik sebagai Ketua Polis Perak yang baharu hari ini.
![ADUN Rembia sertai Pas, tak 'lompat parti' - Takiyuddin ADUN Rembia sertai Pas, tak 'lompat parti' - Takiyuddin](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721108165_ADUNRembiaPN.jpg)
ADUN Rembia sertai Pas, tak 'lompat parti' - Takiyuddin
Menurut Takiyuddin, keahlian Muhamad Jailani yang juga wakil rakyat UMNO diterima pada 10 Jun tahun lalu, namun diumumkan secara rasmi hari ini.
Kita perlu belajar hidup dengan COVID-19 - Pakar
Itu kata Pakar Perubatan Kesihatan Awam, Bahagian Kawalan Penyakit, Kementerian Kesihatan Malaysia (KKM), Dr Aznida Mohamad Zaki yang berkata pihaknya akan berusaha semampu mungkin dalam menggalakkan praktis kendiri dikalangan orang awam bagi mencegah penularan wabak seperti mana yang pernah dilakukan sebelum ini.
LHDN lulus 141,406 permohonan PKPS 2.0
Lembaga Hasil Dalam Negeri (LHDN) telah meluluskan sebanyak 141,406 permohonan program khas pengakuan sukarela (PKPS) 2.0 yang melibatkan 102,572 bilangan kes pembayar cukai individu, 27,707 bilangan kes syarikat dan selebihnya melibatkan lain kategori seperti pertubuhan.
![Virus korona jejas pendapatan, dana kerajaan ditagih hartawan Virus korona jejas pendapatan, dana kerajaan ditagih hartawan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2020-04/61587681024_StellaMcCartneyVi.jpg)
Virus korona jejas pendapatan, dana kerajaan ditagih hartawan
Akibat tidak sanggup menanggung beban pembayaran gaji dari poket sendiri, mereka dikecam tangkai jering.
![Stella McCartney kini di bawah LVMH Stella McCartney kini di bawah LVMH](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2019-07/51563360307_BritishdesignerSte.jpg)
Stella McCartney kini di bawah LVMH
Stella McCartney menandatangani kontrak dengan syarikat konglomerat mewah Mot Hennessy Louis Vuitton (LVMH).