KUALA LUMPUR: Communications and Multimedia Minister Tan Sri Annuar Musa today told radio station broadcasters and operators to be more creative in delivering their service as the communication medium has a big role in the country's development.
He said the radio stations should also always maintain the journalistic professionalism to ensure the service remained relevant and viable.
"We want to see the creativity of broadcasters, on how to mix news material with music, as well as basic knowledge, such as on religion.
"It's my hope that the creativity of broadcasters, radio station operators, activists and lovers of communication through radio to jointly make the radio services in Malaysia the best and of highest quality," he said when launching the World Radio Day celebration virtually in the Selamat Pagi Malaysia programme which was broadcast on TV1 today.
The World Radio Day is celebrated on Feb 13 every year.
This year's celebration, themed 'Radio and Confidence', focusing on three sub-themes, namely trust in radio journalism; trust and accessibility and trust and viability of radio stations.
Based on the sub-themes, Annuar said the radio service must ensure that the broadcast content is accurate, fast, effective and able gain high level of confidence among the community.
In terms of accessibility, he said radio should remain an important communication medium because it has a wider and more effective level of accessibility,.
Besides, radio also competes with other methods of news dissemination that should be viable and can be operated at all times, he added.
Although technology is currently undergoing changes, he said, radio still remained sustainable because apart from vision, touch and feel, the auditory senses have a very important role as a medium of communication.
The World Radio Day celebration was first organised by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) in 2012 to recognise the contribution and role of radio.
Meanwhile, in an exclusive interview with Bernama Radio in conjunction with the World Radio Day celebration, Annuar said broadcasters and radio station operators need to highlight quality content to achieve the same standard as other information dissemination mediums.
"Quality content and knowledge are still the most important thing (in radio broadcasting), apart from the aspect of creativity in delivery... quality content will only come from broadcasters who have extensive knowledge.
"The public now has a high level of knowledge and if the broadcast content does not reach the level desired by the listeners, then we will be left behind," he added.
He said the idea of segmentation of radio stations could also be implemented to meet the needs of listeners, for example, radio broadcasts that focus on religious education, digital economy and creative industries, as well as specific radio broadcasts based on demography.
Annuar expressed his appreciation to broadcasters, radio station operators and all staff who serve at radio stations nationwide in conjunction with today's World Radio Day celebration.
-- BERNAMA
Bernama
Sun Feb 13 2022
Communications and Multimedia Minister Tan Sri Annuar Musa today told radio station broadcasters and operators to be more creative in delivering their service as the communication medium has a big role in the country's development. - Facebook photo
China bina kilang, mahu produk ada logo halal JAKIM - Ahmad Zahid
Terdapat cadangan daripada beberapa negara untuk menempatkan kilang di Malaysia, bertujuan mendapatkan sijil halal JAKIM sebelum produk terbabit dieksport.
Wanita maut jatuh dalam lubang saluran air ketika mendaki
Seorang wanita maut selepas terjatuh ke dalam lubang saluran air ketika menyertai aktiviti mendaki di bukit Cherok Tok Kun.
SDG30: Pencapaian Malaysia menggalakkan, tak bermaksud boleh berpuas hati – PM Anwar
Laporan penilaian SDG menunjukkan Malaysia mencapai 43 peratus pelaksanaan, berbanding pencapaian purata negara lain iaitu 17 peratus.
Niaga AWANI: AmInvestment turunkan unjuran harga minyak mentah Brent
Harga minyak mentah Brent untuk 2024 kini disemak semula kepada 83 Dolar Amerika setong berbanding ramalan awal 85 Dolar Amerika, dengan jangkaan untuk 2025 ditetapkan pada 80 Dolar Amerika setong.
Niaga AWANI: Pelabur asing beli bersih RM217.6 juta ekuiti
Ini merupakan pembelian bersih untuk minggu kelima berturut-turut menjelang jangkaan pelonggaran Rizab Persekutuan Amerika Syarikat minggu ini.
Niaga AWANI: Bukan lagi terletak pada institusi kewangan lalu - Anwar
Ekonomi Islam bukan lagi terletak pada institusi kewangan terdahulu menerajui ekonomi terutama dalam sudut penolakan sistem riba.
Niaga AWANI: China gesa AS tarik balik pengumuman tarif baharu
Kementerian Perdagangan China menggesa Amerika Syarikat membatalkan keputusannya menaikkan tarif ke atas barangan buatan negaranya.
PM Anwar terkesan dengan pemergian bekas Gabenor Bank Negara Tan Sri Ahmad Mohd Don
Perdana Menteri terkesan dengan pemergian sahabatnya bekas Gabenor Bank Negara Tan Sri Ahmad Mohd Don yang meninggal dunia pagi tadi.
Hamas sifatkan AS gagal beri tekanan kepada Israel
Pegawai Hamas, Ghazi Ahmad berkata Amerika Syarikat gagal memberi tekanan kepada Israel dalam usaha merealisasikan gencata senjata di Gaza.
Najib berkerusi roda ke mahkamah hadir lanjutan prosiding
Datuk Seri Najib Razak kelihatan lemah ketika hadir perbicaraan 1MDB tetapi sempat melambai kepada media di pintu masuk mahkamah.
Annuar sifatkan Pas konsisten dalam perjuangan, pilihan tepat pimpin ummah Malaysia
Timbalan Ketua Pengarah Jabatan Pilihan raya PAS Pusat, Tan Sri Annuar Musa yakin PAS adalah pilihan yang tepat untuk memimpin ummah di Malaysia.
'MN Sabah tak dibubar, akan selesai isu 24 jam' - Annuar Musa
Annuar Musa menegaskan bahawa MN Sabah tidak dibubarkan dan ia berjalan seperti biasa dengan sokongan daripada timbalan dan naib pengerusi serta ahli jawatankuasa pertubuhan bukan kerajaan (NGO) itu.
Muafakat Nasional Sabah dibubar - Pengerusi
Kesemua 30 Ahli Jawatankuasa mengambil keputusan untuk keluar daripada Muafakat Nasional (MN) Sabah.
PRK Nenggiri: Ahmad Zahid sedia siasat dakwaan BN guna aset kerajaan
Ahmad Zahid sedia melakukan siasatan berhubung dakwaan bahawa jentera BN menggunakan aset kerajaan semasa berkempen bagi PRK Nenggiri.
Nazri Aziz sertai Muafakat Nasional
Ketua UMNO Padang Rengas, Datuk Seri Mohamed Nazri Abdul Aziz menyertai pertubuhan bukan kerajaan (NGO) Muafakat Nasional (MN).
Annuar Musa balas sindiran Ahmad Jazlan
Annuar membalas sindiran dilakukan Pengerusi UMNO Kelantan, Datuk Ahmad Jazlan Yaakub yang mendakwa dirinya umpama kemuncup di seluar dalam.
Jangan talkinkan TRW - Annuar Musa
Bekas Presiden Persatuan Bolasepak Kelantan (KAFA), Tan Sri Annuar Musa, mengenangkan nasib yang menimpa bola sepak Kelantan, baru-baru ini.
Annuar Musa sedia kembali ke politik jika dipelawa menjadi calon
"Memaksa diri untuk (dicalon atau bertanding) bukan cara saya."
Rafizi bidas Annuar Musa dakwa kerajaan gagal kawal ekonomi
Rafizi berkata, keutamaan dalam 2023 adalah menstabilkan harga barang dengan menurunkan inflasi kerana ia membolehkannya tidak terus melonjak naik sepertimana dialami kerajaan sebelum ini.
Pengarah Hydroshoppe dapatkan pasport untuk lawatan kerja
Mahkamah membenarkan Pengarah Hydroshoppe, Datuk Abdul Hamid Shaikh Abdul Razak Shaikh mendapatkan sementara pasport.