Oil and gas magnate Mukesh Ambani is India's richest man, with an estimated net worth of $22 billion and a 27-story home in Mumbai that has a ballroom, a movie theater and six parking levels.
But it was not until a few years ago that he gave up the cooking-gas subsidy that the government makes available to every Indian household. In April, Ambani sent a note to his employees urging them to do the same and contribute to the nation's economy.
Ambani's appeal was in response to an unusual call by Prime Minister Narendra Modi, who has asked affluent Indians to give up the subsidy so that the money can be used to help the country's poor, many of whom still cook over stoves fired by wood or cow dung.
Other top businessmen, Bollywood stars and high-ranking politicians also have taken the "Give It Up" pledge, including Ambani's brother, Anil (worth $4 billion); automaker Anand Mahindra ($1.3 billion); and steel titan Naveen Jindal (family worth $6.4 billion).
The value of the subsidy? The equivalent of about $3.30 a month, or $40 a year.
India's 64-year-old prime minister is a man from modest beginnings who made his career in politics as a worker for the Rashtriya Swayamsevak Sangh, a nationalist movement whose stated mission is to work for the betterment of the country. In his first year in office, Modi has launched a drive to clean up India and a movement to end female foeticide.
But it is still unusual for a politician to make such a public call for sacrifice, experts say, even a modest one.
"What this guy is doing is consensus-building in his own way," said Sandeep Aggarwal, the chief executive of GiveIndia, a charity Web portal. "He's saying, 'Listen, I'm giving you the option of giving up and I'm urging you to give it up, but I'm not forcing you.' He's trying to inspire people to do the right thing. In all my years in this country, I've never seen any politician do this."
Giving and philanthropy have changed dramatically in India in recent years, as incomes rise and affluent donors have begun to look beyond the traditional pathways of religious institutions and family inheritance.
Yet its super-wealthy have often been accused of not doing enough, with the exception of Azim Premji, the billionaire founder of software exporter Wipro, who has pledged 39 percent of his shares in his company to charity. (A headline on an opinion piece in the Times of India this week read: "Azim Premji shows the way to India's Scrooges.")
Notwithstanding the apparent willingness of the affluent to join Modi's Give It Up campaign, getting middle-class Indians to voluntarily forgo the cooking gas subsidy may be a tougher sell, expert say, because they see the perk as one of the few things the government does for them. They now buy their cooking gas cylinders at market rate — about $9.80 — and get the $3.30 subsidy refunded to their bank accounts each month.
The program benefits about 150 million largely urban middle- and upper-middle-class Indians but not the rural poor, because the poor cannot afford gas stoves or live in areas far from distribution networks. According to the government, the poorest households consume only 25 percent of the cooking gas — known as LPG, for liquefied petroleum gas.
"It's basically relying on people's altruism to reduce subsidy expenditure," said Kieran Clarke, a researcher for the International Institute for Sustainable Development in Geneva. "It's noble but not very effective."
India has long subsidized a variety of goods for its citizens, including grains and kerosene. Despite some much-needed changes, these programs took a $37 billion bite out of the budget this fiscal year.
The government made some strides in reducing the LPG subsidy expenditure when it began electronically linking the subsidy to bank accounts in October, helping to thwart unauthorized use. The government has said that it expects to save $1 billion this year because of this new means of disbursement, after saving $2 billion last year. The Give It Up program is likely to save only a fraction of that, Clarke said. The government hopes to reach 10 million people; more than 1 million have signed on so far.
Some middle-class Indians said they are unwilling to give up the subsidy in light of the government's own excesses.
Amit Tripathi, 37, a shopkeeper in the Delhi suburbs, said he would willingly forgo the subsidy as long as members of Parliament gave up their many perks, such as free housing and train and airline tickets.
Meanwhile, a counter campaign on social media is demanding that members of Parliament stop eating in their official canteen. There, politicians — including millionaires and descendants of royals — nosh on chicken masala and fish curry for pennies. Modi ate a 50-cent vegetarian meal there earlier this year.
Another suggested that the prime minister, who has become known for his globe-trotting, should keep his hands off their cooking gas.
"Ask the prime minister why he is after our LPG gas subsidy. Ask him to limit his foreign travels," said Rinku Sharma, 29, a worker at a South Delhi computer hardware store. "The government will save a lot of money."
The Washington Post
Tue Jul 14 2015
![India's wealthy are finally letting go of an old subsidy India's wealthy are finally letting go of an old subsidy](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-07/51436917140_NarendraModi.jpg)
India PM Narendra Modi has asked affluent Indians to give up cooking gas subsidy so that the money can be used to help the country's poor. - File pic
![Bekas pengawal peribadi Wan Azizah cedera kemalangan Bekas pengawal peribadi Wan Azizah cedera kemalangan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721109015_bekaspengawalperib.jpg)
Bekas pengawal peribadi Wan Azizah cedera kemalangan
Bekas anggota polis wanita yang kini bekerja sebagai pengawal peribadi cedera setelah motosikal ditunggangnya melanggar sebuah SUV di lebuh raya PLUS.
![Rang Undang-undang Kebebasan Maklumat dijangka dibentang akhir tahun ini - Kulasegaran Rang Undang-undang Kebebasan Maklumat dijangka dibentang akhir tahun ini - Kulasegaran](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81719996195_MKulasegaran.jpg)
Rang Undang-undang Kebebasan Maklumat dijangka dibentang akhir tahun ini - Kulasegaran
RUU Kebebasan Maklumat dijangka dibentangkan di Parlimen pada akhir tahun ini selepas cadangan ketetapan bagi penggubalan Akta Kebebasan Maklumat dibawa ke Jemaah Menteri untuk kelulusan.
![Azizi dilantik Ketua Polis Perak baharu Azizi dilantik Ketua Polis Perak baharu](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721108438_azizi.jpg)
Azizi dilantik Ketua Polis Perak baharu
Timbalan Ketua Polis Perak Datuk Azizi Mat Aris dilantik sebagai Ketua Polis Perak yang baharu hari ini.
![ADUN Rembia sertai Pas, tak 'lompat parti' - Takiyuddin ADUN Rembia sertai Pas, tak 'lompat parti' - Takiyuddin](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721108165_ADUNRembiaPN.jpg)
ADUN Rembia sertai Pas, tak 'lompat parti' - Takiyuddin
Menurut Takiyuddin, keahlian Muhamad Jailani yang juga wakil rakyat UMNO diterima pada 10 Jun tahun lalu, namun diumumkan secara rasmi hari ini.
Kita perlu belajar hidup dengan COVID-19 - Pakar
Itu kata Pakar Perubatan Kesihatan Awam, Bahagian Kawalan Penyakit, Kementerian Kesihatan Malaysia (KKM), Dr Aznida Mohamad Zaki yang berkata pihaknya akan berusaha semampu mungkin dalam menggalakkan praktis kendiri dikalangan orang awam bagi mencegah penularan wabak seperti mana yang pernah dilakukan sebelum ini.
LHDN lulus 141,406 permohonan PKPS 2.0
Lembaga Hasil Dalam Negeri (LHDN) telah meluluskan sebanyak 141,406 permohonan program khas pengakuan sukarela (PKPS) 2.0 yang melibatkan 102,572 bilangan kes pembayar cukai individu, 27,707 bilangan kes syarikat dan selebihnya melibatkan lain kategori seperti pertubuhan.
![Pelan Transformasi Air sasar tingkatkan air bersih, liputan sistem kumbahan - Fadillah Pelan Transformasi Air sasar tingkatkan air bersih, liputan sistem kumbahan - Fadillah](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81721017239_TBFADILLAH.jpg)
Pelan Transformasi Air sasar tingkatkan air bersih, liputan sistem kumbahan - Fadillah
Pelan Transformasi Air sasar tingkatkan air bersih, tingkatkan liputan sistem kumbahan - Fadillah
![Warga Thailand mengaku tidak bersalah seleweng diesel Warga Thailand mengaku tidak bersalah seleweng diesel](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/41721103547_WargaThailandWitt.jpg)
Warga Thailand mengaku tidak bersalah seleweng diesel
Seorang warga Thailand mengaku tidak bersalah di Mahkamah Sesyen Alor Setar atas pertuduhan menyeleweng 322 liter minyak diesel.
Lilitan reben putih tak langgar peraturan - Timbalan Speaker
Ramli berkata, perkara itu juga adalah merupakan keputusannya dan bukan dibuat oleh Yang Dipertua Dewan Rakyat, Tan Sri Johari Abdul.
Kos pampasan tanah fasa 1B proses projek LPB Sabah RM1.2 bilion - Alexander
Anggaran kos pengambilan balik tanah bagi keseluruhan Fasa 1B proses pengambilan tanah dan penilaian pampasan tanah bagi Projek Lebuh Raya Pan Borneo Sabah (LPB Sabah) berjumlah RM1.2 bilion.
![India kekal negara paling ramai penduduk abad ini - PBB India kekal negara paling ramai penduduk abad ini - PBB](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81720771313_TBPonggal.jpg)
India kekal negara paling ramai penduduk abad ini - PBB
India dijangka kekal sebagai negara paling ramai penduduk di dunia dan berdepan tekanan ekonomi dan alam sekitar.
![Wanita paling ramai terkorban dalam tragedi rempuhan perhimpunan keagamaan di India Wanita paling ramai terkorban dalam tragedi rempuhan perhimpunan keagamaan di India](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61720003970_stampede.jpg)
Wanita paling ramai terkorban dalam tragedi rempuhan perhimpunan keagamaan di India
Kebanyakan mangsa rempuhan di sebuah perhimpunan keagamaan Hindu di negeri Uttar Pradesh, utara India pada Selasa adalah wanita, menurut senarai kematian.
![Lebih 100 terbunuh dalam rempuhan di Uttar Pradesh, India Lebih 100 terbunuh dalam rempuhan di Uttar Pradesh, India](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81719929006_TBIndiastampede.jpg)
Lebih 100 terbunuh dalam rempuhan di Uttar Pradesh, India
Lebih 100 orang dilaporkan terbunuh dan ramai lagi cedera dalam rempuhan semasa satu perhimpunan keagamaan Hindu di negeri Uttar Pradesh.
![Berita antarabangsa pilihan sepanjang hari ini Berita antarabangsa pilihan sepanjang hari ini](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-03/71709993909_TBBERITAx.jpg)
Berita antarabangsa pilihan sepanjang hari ini
Antara pelbagai berita luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
![India siap sedia tangani banjir besar susulan gelombang haba India siap sedia tangani banjir besar susulan gelombang haba](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/71719220250_heatwave.jpg)
India siap sedia tangani banjir besar susulan gelombang haba
India sedang mengambil langkah untuk mengurangkan kesan banjir yang dijangka berlaku selepas ketibaan musim monsun susulan gelombang haba teruk musim panas ini yang menyebabkan kehilangan nyawa.
![19 maut akibat strok haba di India 19 maut akibat strok haba di India](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-08/41693112961_CuacaPanas.jpg)
19 maut akibat strok haba di India
Sekurang-kurangnya lima orang maut akibat strok haba di ibu kota India dan hampir 14 lagi meninggal dunia di bandar jiran Noida dalam tempoh 72 jam yang lepas.
![13 orang maut di negeri Tamil Nadu, India selepas minum arak tiruan 13 orang maut di negeri Tamil Nadu, India selepas minum arak tiruan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-03/61647436164_TBINDIARAPE.jpg)
13 orang maut di negeri Tamil Nadu, India selepas minum arak tiruan
Sekurang-kurangnya 13 orang maut pada Rabu selepas meminum arak tiruan di negeri Tamil Nadu, India.
![Berita antarabangsa pilihan sepanjang hari ini Berita antarabangsa pilihan sepanjang hari ini](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-03/71709993909_TBBERITAx.jpg)
Berita antarabangsa pilihan sepanjang hari ini
Antara pelbagai berita luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
![India arah siasatan selepas insiden mencemaskan di landasan lapangan terbang Mumbai India arah siasatan selepas insiden mencemaskan di landasan lapangan terbang Mumbai](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/61717943361_AirIndia.jpg)
India arah siasatan selepas insiden mencemaskan di landasan lapangan terbang Mumbai
Pengawal selia penerbangan India arah siasatan selepas insiden mencemaskan di landasan yang menyaksikan pendaratan dan pelepasan pesawat berlaku dalam sela beberapa saat.
![PM Anwar ucap tahniah kepada Modi menang pilihan raya India PM Anwar ucap tahniah kepada Modi menang pilihan raya India](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/41717580309_IndiaMalaysia.jpg)
PM Anwar ucap tahniah kepada Modi menang pilihan raya India
Anwar memuji kejayaan pelaksanaan demokrasi di India itu, yang mencatatkan lebih 642 juta pengundi sejak 19 April lepas.