The COVID-19 pandemic that hit the country since early last year affected many sectors in Malaysia, especially tourism & F&B related industries.

The various measures implemented by the government in helping affected industries, in addition to initiatives to increase consumers' purchasing power, have helped revive certain sectors of the domestic economy.

As soon as the first Movement Control Order (MCO) ended, we saw Malaysians taking the opportunity to spend time outside after being forced to stay home for a long time. People thronged restaurants, cafes and mamaks. Many went took the chance to explore local tourists spots in the country. 

It is therefore imperative that operators of hotels, restaurants and related industries prepared to enhance entertainment experience offerings for their customers, as we soon emerge from a second MCO where consumer confidence picks up again.

To help businesses enhance their in-store customer experience, Astro Business is now introducing the Astro package for business, the best and most worthwhile Flexi Pack!

This new Flexi pack has been upgraded to specifically focus on F&B such as restaurants, cafes & mamak outlets to offer more channel options at no additional cost, with many more benefits and privileges.

These are reasons as to why your business needs to subscribe to the Astro Flexi Pack:

Live broadcast of the best sporting events for your customers.

1. Exclusive & Live Sports & Major Entertainment Events, all in Full HD
Astro holds exclusive LIVE broadcasting rights for major sporting events such as the Premier League and the largest international sports event, the Tokyo Olympic games.

F&B operators will certainly able to attract more visitors to restaurants, hoping not only to catch exclusive content offerings but also spend time with friends and family to watch these awaited games together. 

Astro also brings the latest, comprehensive news update through its various news and current affairs programming, keeping Malaysians informed and helping them make the best decisions.

All the channels subscribed are now available in full high definition (HD), providing an optimal experience for your customers, while adding value to existing services.

Keep up with current issues with a wide selection of channels offering domestic and international news.

2. No buffer and peace of mind with 100% Legal Local & International TV Content
At Astro, all the programmes that we screened on our channels are legitimate and obtained through exclusive screening. Customers can enjoy their favourite shows with peace of mind. Check out Astro's wide array of subscription packs too.


3. Flexibility in channel combinations
With this new Flexi Pack from Astro, you will have the flexibility to choose the channel offerings that best suit your business and customers.

There are three packs to choose from including standard Sports pack, Premium pack and Elite pack.

4. Free Go Shop vouchers!
You will receive an Astro Go Shop voucher in your email upon registration to subscribe.  

Redeem various exciting gifts at Go Shop, based on the pack you subscribed, including a *50 ”4K LED 50PUT6004 smart television for customers who subscribe to combo packs (Standard and Elite packs).

* Voucher values varies according to the pack subscribed.
** Terms and conditions apply

Various rewards and benefits offered in the Flexi Pack from Astro.


Here are the Flexi Pack packages:

Standard Sports Pack:
A total of 24 channels dedicated to business with a sports-focused audience. Free Go Shop voucher worth RM400.

Priced at RM359/month
*Standard Sports Pack is the most popular pack.

Premium Pack: A total of 32 balanced channels which include valuable events and great content. Free Go Shop voucher worth RM700.

Priced at RM599/month

Elite Pack: A total of 45 channels are available for this pack. Serve your customers with the widest selection of shows and programmes. Also, enjoy free Go Shop voucher worth RM1,500.

Priced at RM1,159/month

You will also enjoy the Astro Multiroom service which allows customers to watch two different channels in different rooms at the same time when subscribed to Premium and Elite Packs.

To find out more about this exciting package as well as the Flexi Pack channels, you can visit Astro website Business.astro.com.my

* This article is a paid content