KUALA LUMPUR: Astro announced on Wednesday a strategic partnership with the Malaysian Football League (MFL) to champion Malaysian football for the next three seasons.
The terms of this wide-ranging new deal sees Astro become the official broadcaster of Liga Malaysia competitions comprising Perlawanan Sumbangsih (Piala Sultan Haji Ahmad Shah), Liga Super, Piala FA and Piala Malaysia from 2023 to 2025, commencing on February 24 with Perlawanan Sumbangsih.
Euan Smith, Group CEO of Astro, said: "We are thrilled to be the official broadcaster for Liga Malaysia, truly cementing our position as the home of sports.
"We have always recognised the importance of sports in nation building, and both Astro and MFL are committed to raising the bar for coverage of local football leagues from live games, behind the scenes training to updates on players and coaches and the latest football news benefitting sports fans across Malaysia."
"Liga Malaysia will further strengthen our local sports offerings, which in addition to our coverage of international sports including the Premier League, UEFA Champions League, UEFA Europa League, La Liga, BWF, MotoGP, NBA, UFC, WWE, PGA Golf and majors, the ATP Tours and many more, make Astro the home of sports."
Nicholas John, Head of Sports at Astro, added: "We will put our best talent forward and use our production resources to deliver comprehensive coverage of Liga Malaysia in HD all of which will be streamed live on Astro GO to drive engagement for a league that has gifted players, great teams and passionate followers.
"Our coverage will be enriched with exclusive programmes including match analysis by pundits, pre-match press conferences, live training sessions, player access interviews, behind-the-scenes shows match highlights and much more. Exciting on-ground activities will provide the opportunity for fans to experience their favourite sport on another level.
"Astro customers can also look forward to special rewards such as invitations to live games at the stadiums and opportunities to meet the players."
Datuk Ab Ghani Hassan, President of MFL, said: "MFL’s renewed partnership with Astro is a sign that Liga Malaysia is gaining more attraction and will further increase the profile of the league and the clubs that are competing.
“MFL has taken a big step when partnering with Astro, a well-known and respected broadcaster in promoting local football. On behalf of MFL, I am very grateful to Astro for taking this step with us as we believe that with 14 elite teams competing in Liga Super and the creation of Piala MFL (Liga Simpanan) for players under 23 years old through the restructuring of Liga Malaysia, local fans can look forward to more excitement."
According to Stuart Ramalingam, CEO of MFL, the partnership with Astro was formed due to the MFL's belief in the local leading broadcaster being the ideal partner to collaborate in developing Liga Malaysia.
"MFL took a big step last year by announcing the restructuring of Liga Malaysia and we believe Astro is the ideal partner to broadcast more matches in the quality that fans have been looking for.
"Astro's involvement this time will certainly increase the attraction and awareness of the development of Liga Malaysia and thus increase the commercial value of each match to strengthen the country's football ecosystem to be enjoyed by many parties."
Astro Arena
Wed Feb 01 2023
![Astro secures Liga Malaysia broadcast rights for next three years Astro secures Liga Malaysia broadcast rights for next three years](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-02/61675236360_MFL.jpg)
The terms of this wide-ranging new deal sees Astro become the official broadcaster of Liga Malaysia competitions comprising Perlawanan Sumbangsih (Piala Sultan Haji Ahmad Shah), Liga Super, Piala FA and Piala Malaysia from 2023 to 2025. - MFL
![Usaha pujuk Pan-gon tidak berhasil - Yusoff Mahadi Usaha pujuk Pan-gon tidak berhasil - Yusoff Mahadi](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81721124841_TBFAM.jpg)
Usaha pujuk Pan-gon tidak berhasil - Yusoff Mahadi
FAM pernah berusaha memujuk Kim Pan-gon untuk terus mengemudi skuad Harimau Malaya hingga kontraknya tamat secara rasmi pada akhir tahun depan.
![Kaspersky tinggalkan pasaran AS bermula 20 Julai ini Kaspersky tinggalkan pasaran AS bermula 20 Julai ini](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-02/51708604164_kasperskyancamans.jpg)
Kaspersky tinggalkan pasaran AS bermula 20 Julai ini
Kaspersky mengesahkan kurang 50 pekerja akan terkesan, dan mereka akan diberikan pampasan susulan penutupan syarikat tersebut.
![Keluarga Nur Farah Kartini mohon henti keluar kenyataan guris hati Keluarga Nur Farah Kartini mohon henti keluar kenyataan guris hati](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721127722_NurFarahKartini.jpg)
Keluarga Nur Farah Kartini mohon henti keluar kenyataan guris hati
Kakak ipar mangsa Syeril Norsyuhada Suhaimi, 29, berkata mereka sekeluarga masih terkejut dan sedih atas kejadian yang menimpa Nur Farah Kartini.
![Sultan Selangor jalani pemeriksaan kesihatan untuk pembedahan katarak mata Sultan Selangor jalani pemeriksaan kesihatan untuk pembedahan katarak mata](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81721125507_SultanSelangor.jpg)
Sultan Selangor jalani pemeriksaan kesihatan untuk pembedahan katarak mata
Sultan Selangor Sultan kini berada di hospital untuk rawatan pemeriksaan kesihatan bagi menjalani prosedur pembedahan katarak mata.
Enam MP kekal : Tak adil salahkan Speaker - Gobind
Mengenai keputusan mengekalkan enam kerusi Parlimen bekas ahli Bersatu, Gobind Singh Deo berkata tidak adil untuk salahkan Speaker buat keputusan yang diperuntukkan undang-undang.
![Tokan dadah ditahan bersama dua pucuk pistol di Alor Setar Tokan dadah ditahan bersama dua pucuk pistol di Alor Setar](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721123744_tokandadah.jpg)
Tokan dadah ditahan bersama dua pucuk pistol di Alor Setar
Polis menahan dua lelaki dan merampas dua pucuk pistol serta pelbagai jenis dadah dalam dua tangkapan di Taman Lam Foong, di Alor Setar.
![Tiada tempat selamat di Gaza, kata ketua PBB Tiada tempat selamat di Gaza, kata ketua PBB](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/51719354914_Destroyedbuildings.jpg)
Tiada tempat selamat di Gaza, kata ketua PBB
Beliau berkata tahap pertempuran dan kemusnahan yang melampau di Gaza tidak dapat difahami dan tidak boleh dimaafkan.
![Saya tidak fitnah Lim Guan Eng, cuma jelas tentang siasatan SPRM - Muhyiddin Saya tidak fitnah Lim Guan Eng, cuma jelas tentang siasatan SPRM - Muhyiddin](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721121786_MuhyiddinYassin.jpg)
Saya tidak fitnah Lim Guan Eng, cuma jelas tentang siasatan SPRM - Muhyiddin
Muhyiddin memberitahu bahawa beliau tidak memfitnah Lim Guan Eng berhubung isu pengecualian cukai terhadap Yayasan Albukhary.
![Saintis kesan gen bantu rawat kanser pankreas Saintis kesan gen bantu rawat kanser pankreas](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-04/81712376317_TujuanForensik.jpg)
Saintis kesan gen bantu rawat kanser pankreas
Gen HNF4A (Hepatocyte Nuclear Factor 4 Alpha) didapati akan berhenti berfungsi pada tubuh pesakit kanser pankreas.
Pantau Agenda Reformasi: Potensi dan cabaran percambahan e-Sukan di Malaysia
Pengerusi Gabungan Pelajar Melayu Semenanjung (GPMS) Negeri Selangor
merangkap Timbalan Presiden Majlis Belia Negeri Selangor
E-Sukan mampu mencetak nama Malaysia di pentas dunia. Memahami potensi, kekangan dan peranan yang perlu dimainkan semua pihak dalam melahirkan lebih ramai pemain E-Sukan yang berjaya, seterusnya menyokong pembangunan industri E-Sukan negara.
SRG cipta sejarah pasukan Malaysia pertama juarai MSC MLBB 2024
merangkap Timbalan Presiden Majlis Belia Negeri Selangor
E-Sukan mampu mencetak nama Malaysia di pentas dunia. Memahami potensi, kekangan dan peranan yang perlu dimainkan semua pihak dalam melahirkan lebih ramai pemain E-Sukan yang berjaya, seterusnya menyokong pembangunan industri E-Sukan negara.
SRG cipta sejarah pasukan Malaysia pertama juarai MSC MLBB 2024
![10,000 sertai Community Safety Run PDRM 10,000 sertai Community Safety Run PDRM](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51720408329_PDRMRun.jpg)
10,000 sertai Community Safety Run PDRM
Program larian berskala besar itu bersempena sambutan Hari Polis ke-217 menjalinkan kerjasama PDRM bersama pelbagai pihak dan masyarakat
![Hello Kedah platform dekatkan Astro dengan masyarakat setempat Hello Kedah platform dekatkan Astro dengan masyarakat setempat](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/41720224358_tbAstro.jpg)
Hello Kedah platform dekatkan Astro dengan masyarakat setempat
Pengunjung juga tidak melepaskan peluang 'terlibat sama' dalam beberapa aktiviti yang memfokuskan kepada pelbagai lapisan usia.
![Astro raih gelaran Allianz Media Badminton 2024 kali kedua Astro raih gelaran Allianz Media Badminton 2024 kali kedua](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/81719482031_TBMediaBadminton.jpg)
Astro raih gelaran Allianz Media Badminton 2024 kali kedua
Astro memenangi kejohanan Allianz Media Badminton mereka yang kedua dengan menewaskan juara bertahan dan pemenang dua kali New Straits Times Press (NSTP) 2-1.
![Musim bola, layan ‘ori’, baru puas hati! Musim bola, layan ‘ori’, baru puas hati!](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/71719285581_Altimet.jpg)
Musim bola, layan ‘ori’, baru puas hati!
Astro BizOne Watch Party diteruskan, meraikan premis makan minum yang menggunakan perkhidmatan Astro untuk menyiarkan kandungan secara sah, dalam usaha menyebarkan mesej Layan Ori, Jangan Curi!
![Artis, pendakwah bersatu tunjuk sokongan melalui Malaysia4Palestine Artis, pendakwah bersatu tunjuk sokongan melalui Malaysia4Palestine](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/71717140390_artis.jpg)
Artis, pendakwah bersatu tunjuk sokongan melalui Malaysia4Palestine
Nabil Ahmad mengharapkan agar berlaku gencatan senjata di Palestin kerana tidak mampu melihat kesengsaraan yang terpaksa dihadapi oleh rakyat-rakyat di negara itu.
![Bekas penyanyi, pengacara Nabil Zamanhuri meninggal dunia Bekas penyanyi, pengacara Nabil Zamanhuri meninggal dunia](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/71716696602_NabilZamanhuriNab.jpg)
Bekas penyanyi, pengacara Nabil Zamanhuri meninggal dunia
Berita tersebut disahkan oleh kakaknya, Najihah Zamanhuri menerusi satu hantaran di platform Facebook.
![Astro Kem Badminton mampu jadi nadi, platform bina bakat berkesan Astro Kem Badminton mampu jadi nadi, platform bina bakat berkesan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/51716619907_euansmith.jpg)
Astro Kem Badminton mampu jadi nadi, platform bina bakat berkesan
Astro Kem Badminton mampu menjadi antara nadi utama sukan berkenaan dalam mewujudkan impak sosial positif dan pembinaan bakat yang berkesan.
![Saluran Malaysia4Palestine ketengah krisis kemanusiaan di Palestin Saluran Malaysia4Palestine ketengah krisis kemanusiaan di Palestin](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/41716539274_TBMalaysiaPalestine.jpg)
Saluran Malaysia4Palestine ketengah krisis kemanusiaan di Palestin
Rakyat Malaysia boleh menyumbang ke AAKRP melalui saluran sementara selama 24 jam, bermula 12 tengah hari, 25 Mei di Astro, sooka dan RTM.
![Astro tawar 51 perlawanan UEFA EURO 2024 HD di SPOTV Stadia, SPOTV2 Astro tawar 51 perlawanan UEFA EURO 2024 HD di SPOTV Stadia, SPOTV2](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/61715767640_TBUEFA.jpg)
Astro tawar 51 perlawanan UEFA EURO 2024 HD di SPOTV Stadia, SPOTV2
Semua pelanggan Astro Sports Pack akan mendapat akses percuma sehingga ke perlawanan akhir pertandingan tersebut
![Kaka Azraff kongsi sebab tertarik sertai rancangan The Hardest Singing Show Kaka Azraff kongsi sebab tertarik sertai rancangan The Hardest Singing Show](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/81715509709_KakaAzraff.jpg)
Kaka Azraff kongsi sebab tertarik sertai rancangan The Hardest Singing Show
Kaka turut melihat bahawa rancangan ini sebagai platform yang baik untuk melebarkan lagi sayap bakatnya dalam bidang persada seni suara.