After the government and people allowed the "sacrifice" of billions of ringgit to revive Malaysia Airlines (MAS) which began operations as a new company, Malaysia Airlines Bhd (MAB), on Sept 1, the national carrier's fate not only depends on its new management but also on the sacrifices of the 14,000 staff it has retained, says an academic.
Prof Dr Azmi Hassan, geostrategist at Universiti Teknologi Malaysia's Perdana School, reminded the staff that Malaysians expect good returns from the investments into MAS' restructuring and if the company fails again there probably will not be another rescue attempt.
He told Bernama that the people have given MAS another chance with its major shareholder Khazanah Nasional Bhd spending RM6 billion to revive it, saying "the RM6 billion is the people's money and shows the people's full support for MAS."
"The people are asking MAS' management and staff to give their highest commitment to making MAS a success just like other successful airlines.
"It means the 14,000 employees should show their gratitude and appreciation for being retained in the new company, and this is what the people want to see," he said, adding the reduction in operational costs and the laying off of 6,000 staff are the first signs of a successful revival.
In early May, the national carrier signed a settlement agreement with airline caterer Brahim’s Airline Catering Sdn Bhd (BAC), saving about 25 percent on its monthly bills.
BAC's contract is the largest among the 4,000 supply contracts under negotiation, part of the carrier's revival plan.
MAS' route rationalisation has also seen a reduction in routes and the scrapping of unprofitable routes.
"We want to see not only the reduced costs bringing in profits but also attracting more passengers, that is the challenge," he said.
But, he said, 70 to 80 percent of the burden rests on the shoulders of those outside the top management as they are the ones dealing with passengers.
"In the aviation industry, everything revolves around the passengers, what they say is what they feel," he said.
Azmi said as passengers will not be dealing with top management but with the 14,000 staff outside it, it is important that the latter show the same commitment as the management.
He expressed optimism that MAS CEO Christoph Mueller would be able to bring the airline back to profitability in three years.
"One of the CEO's responsibilities is to have on board a management lineup he is comfortable with, but what is interesting is that it includes his former rivals when he was with Lufthansa and Aer Lingus.
"Mueller's strategy is that although they are former business competitors, he wants their proven expertise," he said.
He said as the airline business is a service-oriented one, the management's expertise and experience would not mean anything if non-management staff do not change their "business as usual" approach, adding they should not complain if asked to work overtime and should realise that if MAS does not recover, they could lose their jobs.
"For me, MAS' plans could be brought down not by external factors but by internal ones," he said.
Bernama
Mon Sep 21 2015
![Staff need to sacrifice for MAS' success, says Don Staff need to sacrifice for MAS' success, says Don](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-07/71435736885_MHTHREESEVENZERO.jpg)
Geostrategist Prof Dr Azmi Hassan says if the company fails again, there probably will not be another rescue attempt.
10 Berita Pilihan - (16 Julai 2024
Antara pelbagai berita dalam dan luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
PAC beri tempoh tiga bulan kepada HRD Corp
Jawatankuasa Kira-kira Wang Negara (PAC) memberi tempoh tiga bulan kepada Perbadanan Pembangunan Sumber Manusia (HRD Corp) untuk mengemukakan laporan tindakan susulan terhadap syor jawatankuasa itu.
Kylian Mbappe tandatangan kontrak dengan Real Madrid
Bintang bola sepak Perancis Kylian Mbappe menandatangani kontrak selama lima tahun dengan kelab Sepanyol Real Madrid pada Selasa.
Pelepasan ketujuh air sisa nuklear Fukushima ke laut selesai
Jepun telah menyelesaikan pusingan ketujuh pelepasan air sisa radioaktif yang dirawat dari loji kuasa nuklear Fukushima Daiichi ke Lautan Pasifik pada Selasa.
Empat termasuk kapten maut dalam pertempuran
Empat anggota tentera India termasuk kapten meninggal dunia akibat kecederaan selepas pertempuuran pada malam isnin di Hutan Desa.
Pakistan sahkan 4 warganya terbunuh di Oman
Pakistan berkata pada Selasa empat warganya terbunuh dalam insiden tembakan pada malam Isnin berhampiran ibu negara Oman, Muscat.
Lima terbunuh, puluhan cedera dalam protes antikuota di Bangladesh
Sekurang-kurangnya empat orang terbunuh dan puluhan lagi cedera dalam pertempuran antara pelajar yang memprotes sistem kuota dalam pekerjaan sektor awam dan polis di pelbagai bahagian Bangladesh pada Selasa.
Kerajaan cadang perkenal pembiayaan swasta
Kerajaan menyasarkan untuk memperkenalkan pembiayaan swasta alternatif bagi memastikan kemampanan kewangan program sektor air, sekali gus mengurangkan kebergantungan pada perbelanjaan kerajaan dan mengukuhkan daya tahan.
Saya tak fitnah Guan Eng, cuma jelaskan siasatan SPRM - Muhyiddin
Presiden Bersatu Tan Sri Muhyiddin Yassin memberitahu Mahkamah Tinggi Kuala Lumpur hari ini bahawa beliau tidak memfitnah Lim Guan Eng berhubung isu pengecualian cukai terhadap Yayasan Albukhary
KPT alu-alukan dapatan, cadangan PAC - Zambry
Ini termasuklah cadangan pelaksanaan Garis Panduan Pelaburan dan Pembiayaan oleh Universiti Awam 2024 kepada anak-anak syarikat di bawah seliaan Kementerian Pendidikan Tinggi (KPT).
![Penting untuk Malaysia kekalkan pendekatan seimbang dalam hadapi ketegangan geopolitik serantau - Sarjana Penting untuk Malaysia kekalkan pendekatan seimbang dalam hadapi ketegangan geopolitik serantau - Sarjana](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/41717691873_TBShamsulAmri.jpg)
Penting untuk Malaysia kekalkan pendekatan seimbang dalam hadapi ketegangan geopolitik serantau - Sarjana
Shamsul Amri menekankan kecenderungan sejarah Malaysia untuk mengamalkan sikap sederhana dalam hubungan antarabangsa, khususnya dalam ASEAN.
![Konflik Iran-Israel: Beri penghargaan atas ketegasan Anwar - Geostrategis Konflik Iran-Israel: Beri penghargaan atas ketegasan Anwar - Geostrategis](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-04/41713223071_antimissile.jpg)
Konflik Iran-Israel: Beri penghargaan atas ketegasan Anwar - Geostrategis
Malaysia dilihat sebagai negara "kecil" yang berani menyatakan pendirian pada saat pemimpin negara lain tidak mengeluarkan sebarang kenyataan.
![Penyelesaian krisis Myanmar mesti bermula dari Myanmar sendiri - Penganalisis Penyelesaian krisis Myanmar mesti bermula dari Myanmar sendiri - Penganalisis](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-02/41675185961_TByangon.jpg)
Penyelesaian krisis Myanmar mesti bermula dari Myanmar sendiri - Penganalisis
Penyelesaian kepada krisis itu mesti bermula dari Myanmar sendiri iaitu melalui gerakan kerajaan bayangan Kerajaan Perpaduan Nasional (NUG).
![Jawatan Presiden, Timbalan Presiden UMNO wajar dipertanding - Penganalisis Politik Jawatan Presiden, Timbalan Presiden UMNO wajar dipertanding - Penganalisis Politik](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-12/51672070800_PAU.jpg)
Jawatan Presiden, Timbalan Presiden UMNO wajar dipertanding - Penganalisis Politik
Jawatan Presiden dan Timbalan Presiden UMNO wajar dipertanding bagi memenuhi hasrat akar umbi yang mahu kepimpinan kini meneruskan perjuangan parti itu.
![Vaksin: Kerajaan perlu laksana strategi mobilisasi komuniti Vaksin: Kerajaan perlu laksana strategi mobilisasi komuniti](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-02/71614316723_Vaksin.jpg)
Vaksin: Kerajaan perlu laksana strategi mobilisasi komuniti
Strategi itu secara tidak langsung dapat memberi fokus kepada golongan yang masih ragu-ragu dan yang benar-benar mahukan vaksin.
![Dominasi ahli politik veteran halang pemimpin muda daripada menyerlah? Dominasi ahli politik veteran halang pemimpin muda daripada menyerlah?](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2020-11/51606003415_DrJeniriAmir.jpg)
Dominasi ahli politik veteran halang pemimpin muda daripada menyerlah?
Penganalisis politik, Dr Syahruddin Awang Ahmad berkata fenomena dominasi 'kuda tua politik' ini berkait rapat dengan pengaruh elit politik dan bersifat paternalistik.
![PRN Sabah medan uji 'kemesraan' Muafakat Nasional berdepan PRU15 - Penganalisis PRN Sabah medan uji 'kemesraan' Muafakat Nasional berdepan PRU15 - Penganalisis](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2020-09/41599017444_DUNSabah.jpg)
PRN Sabah medan uji 'kemesraan' Muafakat Nasional berdepan PRU15 - Penganalisis
PRN Sabah dijangka akan menjadi medan kedua bagi menguji kemesraan dan keutuhan Muafakat Nasional (MN) selepas cemerlang dalam PRK DUN Slim.
![Enam tahun berlalu, kehilangan MH370 kekal misteri Enam tahun berlalu, kehilangan MH370 kekal misteri](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-12/61449680708_MHSimulator.jpg)
Enam tahun berlalu, kehilangan MH370 kekal misteri
Keluarga 239 penumpang dan anak kapal pesawat Boeing 777 itu masih menanti pengakhiran episod tragis itu.
![Zahid masih orang terbaik ketuai UMNO, kata penganalisis Zahid masih orang terbaik ketuai UMNO, kata penganalisis](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2018-12/51544869025_DSZahidHamidi.jpg)
Zahid masih orang terbaik ketuai UMNO, kata penganalisis
Geostrategis Prof Madya Azmi Hassan berkata, Zahid mempunyai 'kekuatan mental' untuk terus mengetuai UMNO.
!['Kerjasama UMNO-Pas bukan untuk Islam' 'Kerjasama UMNO-Pas bukan untuk Islam'](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2018-04/41523753757_Harapan.jpg)
'Kerjasama UMNO-Pas bukan untuk Islam'
Kerjasama PAS dan UMNO harus melibatkan kepentingan semua kaum dan bukan berasaskan Melayu dan Islam sahaja sekiranya mahu menyaingi Pakatan Harapan pada Pilihan Raya Umum Ke-15 nanti.