SimplySiti Sdn Bhd aims to sell at least 500,000 units of each its four products under the newly launched Luminous White skincare range within one year.
The skincare range comprises facial cleanser, toner, day cream and night cream, priced at between RM25.90 and RM41.90 each.
Managing director and chief executive director, Asyraf Khalid, said the company also aims to turn Luminous White into one of the foremost whitening skincare brands in the country in the next three years.
"We will increase our marketing efforts by joining festivals and engaging in collaborations with other brands to ensure the products are easily available in the mass market," he told Bernama recently.
Asyraf said among the collaborations, SimplySiti will join forces with AirAsia Bhd to sell the products in-flight, which will be announced in September.
To a question, Asyraf said the firm has been plagued by insufficient stock since the beginning of business operations, mainly due to robust consumer demand and pilferage of stock.
"We are now focusing on ways to ensure sufficient stock in the future, so that we can grow further," he said, adding the company has found technological solutions to the stock shortage issue.
The next two years will be very exciting for the firm, he said, without elaborating.
Meanwhile, president and founder Datuk Siti Nurhaliza Tarudin said SimplySiti plans to penetrate the Indonesian market by 2017.
"We are now at a negotiating phase with the Indonesian side and it looks positive," she said, adding that further announcements will be made next year.
SimplySiti has over 450 outlets in Malaysia including at key retailers Watsons, Guardian, Aeon Wellness and Sogo, and also has a presence in Brunei.
The company has 100 stock keeping units comprising makeup, skincare and perfume products available online at www.zalora.com and www.aladdinstreet.com.my.
Bernama
Fri May 20 2016
Siti Nurhaliza says the company also plans to penetrate the Indonesian market by 2017. - Instagram/@ctdk
Yahya Sinwar sah dibunuh Israel - Hamas
Hamas mengesahkan Ketua Biro Politiknya, Yahya Sinwar terbunuh dalam serangan Israel.
Mohd Yusoff dilantik Ketua Polis Kelantan yang baharu
Polis Diraja Malaysia umum pertukaran empat pegawai kanan berkuat kuasa 18 Nov ini.
Bilangan warga asing di Jepun cecah rekod 3.5 juta setakat Jun
Bilangan warga asing yang menetap di Jepun mencapai rekod tertinggi lebih 3.5 juta pada separuh pertama 2024, menurut data kerajaan.
Industri perbankan sifatkan Belanjawan 2025 langkah positif ke arah ekonomi mampan, inklusif
Institusi kewangan sifatkan Belanjawan 2025 langkah positif ke arah mencapai ekonomi inklusif yang mampan di samping mengekalkan tanggungjawab fiskal dan keadilan sosial.
Pembinaan WCE beri manfaat kepada Melaka - Ketua Menteri
Laluan berkenaan bakal menjadi alternatif untuk pengguna ke Melaka selain Lebuhraya Utara-Selatan.
Belanjawan 2025: Komitmen berterusan kerajaan terhadap tanggungjawab fiskal, pertumbuhan seimbang - Khazanah
Khazanah dan syarikat-syarikat portfolionya kekal selaras dengan visi Belanjawan 2025 dan sedia menyokong agenda yang berpandangan jauh.
Belanjawan 2025: Microsoft komited bekerjasama dengan kerajaan untuk pacu inovasi AI
Microsoft komited bekerjasama dengan kerajaan untuk memacu inovasi kecerdasan buatan (AI).
Peruntukan RM65 juta dapat pastikan pekebun kecil peroleh MSPO - Johari
Peruntukan sebanyak RM65 juta menerusi Belanjawan 2025 diharapkan dapat memberi suntikan kepada lebih ramai pekebun kecil untuk mendapatkan Pensijilan Minyak Sawit Mampan Malaysia (MSPO).
Belanjawan 2025: Naik taraf prasarana, rawatan penyakit kritikal & program penjagaan kesihatan
Kementerian kesihatan menerima peruntukan sehingga RM45.3 bilion dengan fokus menaik taraf prasarana, rawatan penyakit kritikal, dan program penjagaan kesihatan.
Belanjawan 2025: Perolehan kapal baharu APMM mampu tingkat keupayaan jaga perairan negara
Pengumuman peruntukan pembelian tiga kapal baharu bagi APMM dalam Belanjawan 2025 dilihat tepat pada masanya.
"Doakan saya ada rezeki untuk buat lebih banyak CSR" - Siti Nurhaliza mahu terus bantu pesakit kronik
Siti Nurhaliza, 40, berkata, aktiviti CSR yang dilaksanakan menerusi kempen SimplySiti Di Hati sejak 2011 itu menerima respons positif dalam kalangan masyarakat.