Have you identified any gaps recently that you can fill within your field of expertise?
It sounds like a lot of work and sometimes it can be. For one, it is an ongoing process because our skills should evolve over time. In a dynamic work environment, we cannot be applying the same skill sets acquired 12 months ago in today’s workplace -- we are facing new challenges every day. At least, that is the way I see how the talent landscape is moving forward.
Hence whenever I look back at the earlier contents that I have produced, they often act as a great reminder to help me progress.
I have always been inclined towards creating content that would resonate with audiences beyond our borders. In March 2012, I drafted a proposal titled “Life in the Valley” and submitted to the U.S. Embassy for a TV Cooperative project. The idea came as a result where I have increasingly warmed towards technology startups and the highly energized, purposeful community.
In the proposal, I dedicated a section titled “Identifying the Gap” to explain the untapped opportunity in creating content in relation to Malaysian startup life in Silicon Valley. I was convinced that if my concept paper would see the light of day, “Life in the Valley” will be the first documentary about the stories of enterprising individuals and specifically Malaysians in Silicon Valley.
How cool is that?! I was psyched to set the wheels into motion.
I dedicated a section titled “Identifying the Gap” in my proposal to explain the untapped opportunity to create content in relation to Malaysian startup life in Silicon Valley.
I was convinced that if my concept paper would see the light of day, “Life in the Valley” will be the first documentary about the stories of enterprising individuals, specifically Malaysians who thrive in Silicon Valley.
Eventually, to the delight of everyone involved in the submission process, the proposal successfully won the heart of the panel.
I was hoping my reporting will be able to visually translate what I see, hear and experience in the technology hub of the United States of America -- the culture, the people and the entrepreneurial spirit.
I was also determined to play a role at elevating our company’s brand and break into this concentrated and niche market filled with driven individuals who would consume content about entrepreneurship and startups.
By identifying the gap, I noticed that the market in Malaysia was still young and there were not a lot of content on technology, startups and entrepreneurship. I had a chance to give it a go.
Fast forward 2 years later, while majority of the Malaysians may still not have much interest in learning how the techies are influencing the way we are collectively behaving in terms of discovery, consumption and networking, I am glad to see that Malaysia is finally edging towards a better positioning in the global startup ecosystem.
YouTube analytics shows that "Life in the Valley: The Digital Gold Rush" has so far been consumed by audiences from the USA (mainly California), UK, India, Germany, Australia, Malaysia, Canada, Singapore and many more.
What I could have done better
There are many ways to tell a story and surely I am not done with experimenting new ideas.
In retrospect, I would say rather than a properly set-up and seated interview, I could have added more “unplanned scenes” in the interview process, to add another layer of excitement and realness to the content.
It would not hurt either to invite some of the guests to spare me an hour to discover the neighbourhood or the city while conducting the interview. I could have even made use of my smart phone to film a walking scene from the first person point of view. Imagine the many beautiful shots of the people and the streets that I could have captured!
The visual journey and storytelling could have been more enthralling. Don't you think?
Cherish Leow
Mon Nov 17 2014
Cherish Leow reflects upon "what I could have done better" in one of the most significant projects she has ever taken on.
Kerajaan teliti kaedah baharu lantikan tetap, pastikan kewangan negara lebih mampan
Kerajaan sedang meneliti kaedah baharu lantikan tetap bagi memastikan pengurusan kewangan negara yang lebih mampan.
PDRM gerak unit skuba forensik, K9 cari telefon, rantai Nur Farah Kartini hari ini
Proses mencari bahan bukti akan dimulakan sekitar jam 9 pagi di kawasan parit berhampiran ladang kelapa sawit berkenaan.
Bangkai pesawat MH17 tanpa sayap imbau kekejaman tragedi menyayat hati
Keadaan serpihan pesawat MH17 Malaysia Airlines (MAS) yang cuba dibina semula tanpa sayap, tayar, ekor dan tempat duduk penumpang cukup menggerunkan sekali gus mengingatkan pada kekejaman yang meragut
VOP akan diselesaikan dalam tempoh sebulan - Ahmad
Pelaksanaan Syarat Perubahan Harga (VOP) susulan penyasaran subsidi diesel dijangka diselesaikan dalam tempoh sebulan lagi, kata Timbalan Menteri Kerja Raya Datuk Seri Ahmad Maslan.
Industri minyak sawit disaran guna semula sisa untuk bahan api penerbangan mampan - Liew
Industri minyak sawit perlu mengkaji penggunaan semula sisa sebagai stok suapan penting untuk bahan api penerbangan mampan (SAF), di luar penggunaan tradisional minyak sawit.
SDG: UTP lahir pelajar berkemahiran, tinggi tanggungjawab sosial
UTP berhasrat mendidik pelajar bukan sahaja untuk mahir dalam aspek teknikal tetapi juga untuk menjadi warganegara yang bertanggungjawab.
MAA semak semula unjuran jualan kenderaan 2024 kepada 765,000 unit
Persatuan Automotif Malaysia (MAA) telah menyemak semula unjuran jualan kenderaan bermotor baharu bagi 2024 kepada 765,000 unit daripada anggaran sebelumnya sebanyak 740,000 unit.
RUU 355: Pindaan perlu untuk praktikaliti, keadilan
Apa sahaja pindaan terhadap akta itu perlu berjalan selari dengan persediaan mereka yang bertanggungjawab melaksanakannya.
Rasionalisasi RON95 dijangka beri impak lebih besar kepada PKS - SAMENTA
SAMENTA menjangkakan rasionalisasi RON95 akan memberi impak yang lebih besar kepada perusahaan kecil dan sederhana (PKS) berbanding pelarasan subsidi diesel.
Malaysia sasar pengeluaran 40 peratus sektor akuakultur menjelang 2030
Malaysia menyasarkan pengeluaran 40 peratus hasil sektor akuakultur menjelang 2030 dalam usaha membantu mengimbangi keperluan perikanan negara.