Like just about any other iPhone user, I have an apps folder titled "Navigation" on my homescreen. But when I open it, I can't find what I'm searching for. I know it's there; I'm looking right at it. The Uber app is staring right back at me, but I still don't see it.
This is a conundrum with which we're all familiar. One of your favorite apps rebrands, overhauling its logo and perhaps other key features users hardly notice until they disappear.
Uber's new logo is not the fruit of a commissioned marketing agency's labors, but rather the brainchild of the company's internal design team, according to Wired. Regardless of who's responsible for turning the simple black and grey "U" into what I imagine a doughnut would look like in "Tron," some folks just aren't buying in.
Alexandra Petri tweeted, "why is uber's new logo a trade federation command ship"
READ: Soon you can use Uber to hail a helicopter
READ: That kid from "Home Alone" is now an Uber driver
But listen, Uber. It's not you, and it may not even be your logo, no matter how unrelated it is to the service you provide. It's change. The new logo could've been a photo of an adorable puppy and people would still hate it. You're not alone.
The internet has lost its collective mind ad infinitum when it comes to a well-intentioned company rebrand for this very reason. Just ask Medium, Spotify, Verizon, Google . . . the list goes on.
Some tweets: "I don't hate @uber's new logo as much as I still hate @medium's logo, so theres that"
"I still haven't updated my spotify because i don't like the new color of the logo."
Oh, and don't forget Airbnb, whose 2014 rebrand inspired comparisons of its logo to various parts of the anatomy, thus making those complaints Not Safe For Blog.
Criticism of Uber's new logo is not unique to the Twittersphere. Users have taken to the app's review sections on both the Google Play store and Apple's App Store to air their logo-provoked grievances. Are those frustrations enough to hurt Uber's business?
Despite how much or how little a company is willing to spend on its rebranding efforts, those decisions and the collective outrage that follows rarely have any bearing on the company's bottom line.
Complain we might, but replace we likely won't. Well, most of us. A tweet:
".@Uber i may have to switch to using @lyft just based on the awful new logo."
The Washington Post
Fri Feb 05 2016
Criticism of Uber's new logo is not unique to the Twittersphere.
PDRM gerak unit skuba forensik, K9 cari bukti hari ini
Polis Diraja Malaysia (PDRM) akan menggerakkan unit skuba (Unit Forensik) serta Unit Anjing Pengesan (K9) ke lokasi penemuan mayat Nur Farah Kartini Abdullah, 25, di Kampung Sri Kledang, Hulu Selangor, pagi esok.
Timbalan Ketua Polis Daerah Hulu Selangor DSP Mohd Asri Mohd Yunus ketika dihubungi Bernama berkata proses mencari bahan bukti akan dimulakan sekitar jam 9 pagi di kawasan parit berhampiran ladang kelapa sawit berkenaan.
Timbalan Ketua Polis Daerah Hulu Selangor DSP Mohd Asri Mohd Yunus ketika dihubungi Bernama berkata proses mencari bahan bukti akan dimulakan sekitar jam 9 pagi di kawasan parit berhampiran ladang kelapa sawit berkenaan.
Dewan Rakyat: Langkah meknoktahkan kemisikan tegar di Sabah antara tumpuan hari ini
Langkah-langkah untuk meknoktahkan kemiskinan tegar di Sabah terutamanya di lapan daerah yang dikategorikan termiskin di Malaysia antara tumpuan persidangan Dewan Rakyat hari ini.
Kagame, menang 99.5 peratus pilihan raya Rwanda
Paul Kagame meneruskan khidmatnya buat penggal keempat berturut-turut sebagai Presiden Rwanda, selepas memenangi 99.15 peratus undi dalam pilihan raya negara itu.
Polis kerah lebih 300 anggota kawal perlawanan Piala FA
Seramai 351 anggota polis ditugaskan bagi mengawal perlawanan separuh akhir Piala FA antara Terengganu FC (TFC) dengan Selangor FC di Stadium Sultan Mizan Zainal Abidin (SSMZA) Jumaat ini.
Perisik Korea Utara berpaling tadah
Seorang diplomat Korea Utara berprofil tinggi yang ditempatkan di Cuba dikenali sebagai Ri II Kyu, 52 tahun, berpaling tadah ke Korea Selatan.
Dua warga AS antara yang ditemui maut di bilik hotel di Thailand
Jabatan Negara Amerika Syarikat ambil maklum mengenai laporan mengenai dua warganegaranya yang ditemui mati di sebuah hotel di Thailand.
EU tolak label UNRWA sebagai organisasi pengganas
Ketua Dasar Luar Kesatuan Eropah (EU), Josep Borrell mengulangi penolakan blok itu melabel Agensi Bantuan dan Kerja Bangsa-Bangsa Bersatu untuk Pelarian Palestin (UNRWA) sebagai organisasi pengganas.
Mengimbau sedekad tragedi MH17
Pesawat MH17 Malaysia Airlines ditembak jatuh di timur Ukraine sejurus berlepas dari Lapangan Terbang Schiphol di Amsterdam, mengorbankan kesemua 283 penumpang dan 15 anak kapal di dalamnya.
Tragedi yang berlaku pada 17 Julai 2014 itu, kini memasuki tahun ke-10 kejadiannya.
Tragedi yang berlaku pada 17 Julai 2014 itu, kini memasuki tahun ke-10 kejadiannya.
Kerajaan teliti kaedah baharu lantikan tetap, pastikan kewangan negara lebih mampan
Kerajaan sedang meneliti kaedah baharu lantikan tetap bagi memastikan pengurusan kewangan negara yang lebih mampan.
PDRM gerak unit skuba forensik, K9 cari telefon, rantai Nur Farah Kartini hari ini
Proses mencari bahan bukti akan dimulakan sekitar jam 9 pagi di kawasan parit berhampiran ladang kelapa sawit berkenaan.
#GempakSpot: Instagram removes 'Following' tab
Now you no longer have to get into petty fights with your significant other.
Sekat berita palsu, mesej WhatsApp hanya boleh di'forward' kepada 5 individu
Hal ini demikian bagi mengelak maklumat yang salah dan khabar angin tersebar secara berleluasa.
Beli-belah guna Ringgit Malaysia di aplikasi Amazon
Syarikat Amazon melancarkan ciri terbaru dalam aplikasi untuk pengguna membeli-belah sebanyak 45 juta barangan yang boleh dihantar ke satu dunia dihantar ke seluruh dunia melalui peranti mudah alih.
Aplikasi baharu AirAsia jamin pengalaman penerbangan lebih selesa
Penumpang AirAsia kini boleh menikmati pengalaman penerbangan yang lebih lancar dengan aplikasi mudah alih terbaru AirAsia.