AirAsia Bhd has appointed IsItUp.com, a mobile and Software-as-a-Service (SaaS) fixed asset management platform, to optimise the management and life cycle of fixed assets across its operations.

A joint-statement today said the Malaysia and Singapore-based platform, offered corporations a two-pronged approach to fixed asset management via its cloud platform and through the value added service of assisting companies.

AirAsia Group Chief Executive Officer (CEO) Tony Fernandes said IsItUp.com was chosen due to its commitment to deliver a solution that maximises value and cost savings, as well as transparency through real-time tracking.

Meanwhile, IsItUp.com CEO Andrew Diamond said: "As a company focused on bringing together value and innovation, working with AirAsia is an affirmation of the value-add that our platform and services brings to the enterprise customer."

To date, IsItUp's platform and services have attracted several big enterprises throughout Asia, although the business is targeted more towards small and medium enterprises.-- Bernama