IT's pretty obvious that Gen Z doesn't source news in the same way as older generations. Traditional media are being abandoned in favor of social networks, much to the despair of industry professionals. But that doesn't mean that they're turning their backs on news altogether, according to a new American study.
Media publishers often report that members of Generation Z -- young people born between 1997 and 2010 -- are losing interest in newspapers and television news. So much so that some worry that they are losing interest in the news. But that's not the case, as a recent study by the News Media Alliance points out.
The American trade organization surveyed more than 400 Americans between the ages of 21 and 29 about their media consumption habits. Most of them (51%) check the latest news every day, but not in the same way as their elders. They prefer to get their news from social networks (80%) and on the internet (58%). Their go-to? Short digest formats, designed to be read (and especially seen) on a smartphone. "Gen Z tends to constantly snack on news as they scroll through social media, opening notifications from news outlets and sharing articles with their friends," says the report, cited by trade publication The Press Gazette.
Traditional print and radio media are not winning over this ultra-connected audience. Less than a third of Gen Z Americans keep up with current events through national newspapers, like The New York Times, or the radio. They even prefer podcasts, as previously revealed by a study from the Pew Research Center.
Young people in search of media that reflects them
The disconnect between traditional media and younger audiences is also evident in terms of what makes the news. Gen Zers want the news to reflect their concerns, especially about social justice. Don't expect to win them over by telling them about the umpteenth iPhone or the current crush of a trendy celebrity. Instead, they'd rather read about the climate emergency, women's rights or US health care reform. "Gen Z wants to see themselves reflected in their news, and they want to feel acknowledged," says the News Media Alliance.
The US trade association also advises media professionals to change the record when it comes to framing this generation, often labeled as elusive, social media addicted, superficial and even lazy, according to some online articles. But 46% of Gen Zers surveyed by the News Media Alliance believe that these misconceptions are unfounded. "Instead of dismissing them when their passions or preferences seem unconventional, try to reframe them as a positive. They aren't ‘killing paper napkins'; they're ‘earth-conscious,'" it notes.
And doing so makes financial sense. Gen Zers say they are willing to pay for quality news. Especially if it's local, according to a third of Americans surveyed. A six-month free trial would encourage them to sign up for a subscription, as would a recommendation from someone close to them to financially support a particular media outlet. This is good news for online media sites, which are struggling to convince their readers to put their hands in their pockets. Many are reducing the amount of content they offer free on the internet, opting for a paywall or a freemium model. "Gen Z are up-and-coming news subscribers, and news outlets must be prepared to up their game to attract and keep them as loyal readers," says Rebecca Frank, News Media Alliance vice president, research and insights. "It's not just about the news; it has to be the whole package."
ETX Studio
Wed Feb 23 2022
Generation Z prefers to get their news from social networks and the internet, according to a new American study. - Sergey Causelove / Shutterstock
Pelajar tahfiz perlu teroka bidang teknologi
Kira-kira 200,000 pelajar tahfiz di negara ini, perlu dipastikan untuk mempunyai kemampuan dan peluang menjadi tenaga penggerak kepada umat Islam Malaysia dalam meneroka bidang yang dahulu dilihat sebagai asing., tegas Perdana Menteri Datuk Seri Anwar Ibrahim.
Perpaduan rakyat prasyarat ekonomi mampan
Tidak semua negara Islam mempunyai ruang dan kesempatan untuk terus aman dan damai, dan mempunyai peluang untuk menikmati ekonomi yang kukuh dan berkembang seperti Malaysia, tegas Perdana Menteri Datuk Seri Anwar Ibrahim.
Beliau berkata, rakyat Malaysia perlu mempunyai tekad untuk memahami maksud dan keperluan perpaduan di kalangan mereka, serta kekuatan dalaman yang seterusnya dapat dijadikan tonggak untuk negara membuat langkah seterusnya.
Beliau berkata, rakyat Malaysia perlu mempunyai tekad untuk memahami maksud dan keperluan perpaduan di kalangan mereka, serta kekuatan dalaman yang seterusnya dapat dijadikan tonggak untuk negara membuat langkah seterusnya.
Tidak perlu tergesa-gesa tukar ke lesen B - JPJ
Pemegang Lesen Memandu Malaysia (LMM) Kelas B2 dan B1 tidak perlu tergesa-gesa mendaftar Program Khas Peralihan LLM Kelas B2/B1 Kepada LMM Kelas B kerana tiada had masa ditetapkan untuk permohonan.
KPWKM teruskan lapan inisiatif bantu warga emas
Kementerian Pembangunan Wanita, Keluarga dan Masyarakat (KPWKM) akan terus menggerakkan lapan inisiatif utama dalam memenuhi keperluan jagaan dan sistem sokongan terhadap warga emas.
Warga emas maut ditikam anak kandung yang berhalusinasi
Seorang pesara guru maut ditikam anak kandungnya sendiri di sebuah rumah dekat Kampung Senaling, di sini, petang Sabtu.
Menurut Ketua Polis Daerah Kuala Pilah, Superintendan Amran Mohd Ghani, siasatan awal mendapati warga emas berusia 65 tahun itu cuba memujuk anak lelakinya yang juga pemegang kad orang kurang upaya (OKU) mental yang dikatakan mahu membunuh diri.
Menurut Ketua Polis Daerah Kuala Pilah, Superintendan Amran Mohd Ghani, siasatan awal mendapati warga emas berusia 65 tahun itu cuba memujuk anak lelakinya yang juga pemegang kad orang kurang upaya (OKU) mental yang dikatakan mahu membunuh diri.
Berita tempatan pilihan sepanjang hari ini
Berikut adalah berita yang paling menjadi tumpuan sepanjang Sabtu, 5 Oktober 2024.
Berita antarabangsa pilihan sepanjang hari ini
Antara pelbagai berita luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
Hezbollah lancar serangan peluru berpandu ke atas kompleks industri ketenteraan di utara Israel
Pergerakan Hezbollah di Lubnan berkata mereka telah melancarkan serangan peluru berpandu ke atas kemudahan ATA Defence Industries.
Tiada kaitan dengan pelantikan CEO MDEC, Anuar Fariz bukan adik saya - Fahmi
Menteri Komunikasi Fahmi Fadzil menyangkal dakwaan Ketua Pegawai Eksekutif (CEO) baharu Perbadanan Ekonomi Digital Malaysia (MDEC) Anuar Fariz Fadzil merupakan adiknya.
Israel lakukan persiapan untuk serang Iran - Laporan
Tentera Israel sedang bersiap untuk "tindakan balas besar-besaran dan ekstrem" terhadap Iran.
PRU akan datang lebih sukar buat UMNO - Mohamad
Katanya, kumpulan tersebut mampu menewaskan pelbagai dasar kerajaan dengan hanya serangan yang dipaparkan di skrin media sosial mereka.
Gen Z mahu aturan kerja fleksibel
Sim berkata, yang penting ialah kerja dapat dilakukan dengan berkesan dan cekap, bukannya dalam jangka masa atau persekitaran ditetapkan.
Jangkauan pasaran industri pembrokeran harus berubah dalam persekitaran teknologi disruptif
Industri pembrokeran saham perlu bersaing dan mengubah cara ia menjangkau pasaran dalam persekitaran teknologi disruptif.
Gen Z boleh menjadi 'sangat menjengkelkan' - Jodie Foster
Jodie Foster berpendapat, sukar bagi golongan sepertinya memahami sikap Gen Z.
Satu pertiga orang dewasa Singapura jangkakan kurang berbelanja untuk Krismas
Satu daripada lima (20 peratus) akan meraikan Krismas dalam suasana 'biasa', walaupun angka ini meningkat lebih suku (27 peratus) dalam kalangan Gen Z.
60.9 peratus Gen Z lebih suka interaksi di media sosial - Kajian
Sebanyak 60.9 peratus generasi Z (Gen Z) di negara ini lebih suka berinteraksi melalui platform media sosial berbanding bersemuka dengan guru mereka.
Gen Z paling bersedia dengan norma kerja baharu pasca COVID-19
Kajian dilakukan terhadap 10,000 calon tempatan merangkumi 25 industri bagi membantu organisasi merancang tenaga kerja dengan strategik, terutamanya ketika berdepan dengan ketiadakpastian ekonomi.
Keluhan Gen-Z: Hutang pengajian tinggi, peluang pekerjaan tak banyak
Berikut ialah reaksi netizen selepas Astro AWANI membuat tinjauan mengenai tahap kebimbangan terhadap kadar pengangguran di laman media sosial.
Generasi Z pilih kerjaya berbeza
Ekonomi pekerjaan bebas kini mengubah cara Gen Z berfikir tentang kerjaya, dan meluaskan peluang pekerjaan melangkaui pekerjaan tradisional.