Apple is expected to unveil updated iPhones Wednesday along with an Apple TV revamp that may signal a push into online television streaming dominated by Netflix.
Apple remained mum even as rumors ran rampant about what is in store at the San Francisco media event.
In trademark enigmatic style, invitations provided little more than the time and place of the event, to be held at the spacious Bill Graham Civic Auditorium near city hall.
A line on the invite reading: "Hey Siri, give us a hint," led many to believe that virtual assistant software Siri, which is built into Apple devices, will help people find shows or movies on Apple TV.
Apple TV is also believed to be getting its own App Store, which will be open to outside developers who can make games and other content for it.
The third-generation Apple TV was introduced slightly more than three years ago. The California-based company long downplayed Apple TV as a "hobby" after the original version was released in 2007.
"They are finally revisiting their hobby, the Apple TV," said Forrester analyst Frank Gillett.
Apple is dabbling with the idea of making online television programming in a move that would challenge established players such as Netflix and Amazon Prime, according to a recent report in show-business magazine Variety.
"There is a definite movement toward cord-cutting, and Apple is in position to do that," said Gartner analyst Van Baker.
"They have the premium content lined up, so the real differentiator is to bring network television to the platform."
Keys to the kingdom
"Original programming is the only solution to Apple's biggest problem in the video world: nobody wants to sell Apple content rights" said Forrester analyst James McQuivey.
"After watching what happened to the music business when Apple was given the keys to the kingdom, video producers and programmers are more than gun shy about handing the same power to Apple in the world of TV shows."
Apple became a power to be reckoned with in digital music sales due to the popularity of its mobile devices and iTunes online shop.
While Apple was at the forefront of the shift to digital music, the world of Internet-streamed television already has powerful players.
"Apple's opportunity to shape the market is gone, they're just joining this program already in progress," McQuivey said.
Data gathered by Forrester indicated that 19 percent of US adults who use the Internet are interested in or use Apple TV. That percentage jumps to nearly a third when it is limited to online adults ranging from age 27 to 35.
While bringing Siri to Apple TV would be noteworthy, the analyst did not see that alone as being enough to get people to rush out and buy the hardware.
"Siri hasn't taken over the phone and it won't take over the TV either," McQuivey said.
"In the case of TV it's because there really aren't things other than search that voice can help with, and you don't need Siri to do voice search."
Amazon's Fire TV products feature an "elegant voice search button that's dead simple to use," he added.
Speedier iPhones
An iPhone update unveiling is considered a sure thing at the media event, since the company has a pattern of doing just that every September.
"We are going to get the iPhone 6S and iPhone 6S Plus, or whatever they are going to call it," predicted Gartner analyst Baker.
Improvements are expected to include faster processing and better cameras, with Apple having made photography a strong part of its offering, according to Baker.
New iPhone models might also feature "force touch" technology used in Apple Watch, which allows the user to control the device based on how hard the screen is pressed.
Weaker speculation has Apple introducing a new, bigger iPad in what would be a break from the company's tradition of unveiling tablet news at a separate event in October.
"If rumors of a large iPad play out, they may be showing us a new vision for what iPads are in our lives," said Forrester analyst Gillett.
Apple's decision to stage the event in a venue with a capacity to hold 7,000 people has prompted some to suspect that a surprise is in store.
"It makes me think there is a little more -- they need elbow room for something," Gillett said.
Perhaps, he speculated, there will be a "Trojan Horse in Apple TV," allowing it to control smart gadgets in homes.
AFP RELAXNEWS
Sun Sep 06 2015
![Apple event expected to focus on iPhones, TV Apple event expected to focus on iPhones, TV](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-09/71441554319_apple.jpg)
Analysts predict Apple will unveils the iPhone 6s and iPhone 6S Plus, along with an upgraded Apple TV. - File Photo
AWANI Pagi: Berita tumpuan & menarik di astroawani.com [16 Julai 2024]
[LANGSUNG] Fokus #AWANIpagi 16 Julai 2024 7.30 pagi,
Antara fokus Awani Pagi bersama Afiezy Azaman & Azib Zikry
1. Perkembangan kes bunuh Nur Farah Kartini
2. Waspada taktik penipuan gunakan teknologi AI, 'deepfake'
3. Pindaan Akta Antilompat Parti perlu dikaji secara teliti
Antara fokus Awani Pagi bersama Afiezy Azaman & Azib Zikry
1. Perkembangan kes bunuh Nur Farah Kartini
2. Waspada taktik penipuan gunakan teknologi AI, 'deepfake'
3. Pindaan Akta Antilompat Parti perlu dikaji secara teliti
![Cadangan guru Bahasa Inggeris dari Singapura antara tumpuan Dewan Rakyat hari ini Cadangan guru Bahasa Inggeris dari Singapura antara tumpuan Dewan Rakyat hari ini](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-10/41633311024_parlimentmalaysia.jpg)
Cadangan guru Bahasa Inggeris dari Singapura antara tumpuan Dewan Rakyat hari ini
Kalam minta Menteri Pendidikan nyatakan perancangan khusus berhubung cadangan itu dan langkah memperkasa guru Bahasa Inggeris tempatan.
![Penyasaran subsidi bukan untuk menyusahkan rakyat - Rafizi Penyasaran subsidi bukan untuk menyusahkan rakyat - Rafizi](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/71721091161_subsidi.jpg)
Penyasaran subsidi bukan untuk menyusahkan rakyat - Rafizi
Rafizi mengakui jika penyasaran subsidi tidak dibuat segera kadar unjuran ekonomi negara akan menjadi lebih teruk.
![Usah tertipu tawaran kontrak bekalan makanan di balai bomba Usah tertipu tawaran kontrak bekalan makanan di balai bomba](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721091171_scammer.jpg)
Usah tertipu tawaran kontrak bekalan makanan di balai bomba
JBPM Johor menerima beberapa laporan daripada pengusaha makanan mengenai penipuan tawaran tersebut.
![Kerajaan jimat RM10.5 bilion tenaga kumulatif dalam Pelan Tindakan Kecekapan Tenaga Negara - PETRA Kerajaan jimat RM10.5 bilion tenaga kumulatif dalam Pelan Tindakan Kecekapan Tenaga Negara - PETRA](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-04/61713155982_KementerianPeraliha.jpg)
Kerajaan jimat RM10.5 bilion tenaga kumulatif dalam Pelan Tindakan Kecekapan Tenaga Negara - PETRA
Sehingga Dis 2023, kadar penjimatan tenaga tahunan yang dicapai adalah 5.9 peratus atau 8,667 GWj, bernilai lebih daripada RM2.1 bilion.
![Konvensyen Dunia Fujian Ke-11 bakal lonjak pertumbuhan dagang, pelaburan dengan negara luar Konvensyen Dunia Fujian Ke-11 bakal lonjak pertumbuhan dagang, pelaburan dengan negara luar](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61721052525_Fujianconvention.jpg)
Konvensyen Dunia Fujian Ke-11 bakal lonjak pertumbuhan dagang, pelaburan dengan negara luar
Penganjuran Konvensyen Dunia Fujian Ke-11 akan meningkatkan pemahaman pertukaran budaya dalam kalangan masyarakat Fujian dari luar negara.
![Enam kerusi Bersatu: Parlimen perlu dipertanggungjawabkan - Penganalisis Enam kerusi Bersatu: Parlimen perlu dipertanggungjawabkan - Penganalisis](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/41721087087_AgendaAWANI.jpg)
Enam kerusi Bersatu: Parlimen perlu dipertanggungjawabkan - Penganalisis
Manimaran berkata, Parlimen perlu dipertanggungjawabkan kerana menggubal undang-undang yang lompang dan lemah untuk dicabar mana-mana pihak.
Jenayah: Suspek dikait penemuan mayat Nur Farah Kartini direman hari ini
Seorang penjawat awam yang ditahan bagi membantu siasatan berhubung penemuan mayat Nur Farah Kartini Abdullah, 25 tahun, akan direman, pada pagi, hari ini.
![Kerajaan komited kekal trajektori konsolidasi fiskal - Kementerian Kewangan Kerajaan komited kekal trajektori konsolidasi fiskal - Kementerian Kewangan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-11/61635915618_economylaptop.jpg)
Kerajaan komited kekal trajektori konsolidasi fiskal - Kementerian Kewangan
Menurut MOF, defisit fiskal pada 2024 diunjur untuk terus berkurang kepada 4.3 peratus KDNK iaitu RM85.4 bilion.
Negara jimat RM10.5 bilion pelan tindakan kecekapan tenaga
Sehingga kini Negara berjaya melakukan Penjimatan tenaga kumulatif dalam tempoh pelaksanaan Pelan Tindakan Kecekapan Tenaga Negara (NEEAP) sebanyak 39,382 Gigawatt jam (GWj) bersamaan dengan RM10.5 bilion.
Kementerian Peralihan Tenaga dan Transformasi Air (PETRA) berkata Sehingga Disember 2023, kadar penjimatan tenaga tahunan yang telah dicapai adalah sebanyak 5.9 peratus atau 8,667 GWj yang bernilai lebih daripada RM2.1 bilion.
Kementerian Peralihan Tenaga dan Transformasi Air (PETRA) berkata Sehingga Disember 2023, kadar penjimatan tenaga tahunan yang telah dicapai adalah sebanyak 5.9 peratus atau 8,667 GWj yang bernilai lebih daripada RM2.1 bilion.
![Apple sasar permintaan iPhone 16 lebih tinggi tahun ini, selari pengenalan integrasi AI Apple sasar permintaan iPhone 16 lebih tinggi tahun ini, selari pengenalan integrasi AI](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/81719026701_tbAppleIntelligence.jpg)
Apple sasar permintaan iPhone 16 lebih tinggi tahun ini, selari pengenalan integrasi AI
Apple turut menyasarkan pendapatan tahunan 2024 yang lebih tinggi, selari pengenalan ciri kecerdasan buatan pada sistem operasi mereka.
![Peranti IoT baharu Apple untuk rumah tertiris dengan cip A18 Peranti IoT baharu Apple untuk rumah tertiris dengan cip A18](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/71720154048_tbAppleA.jpg)
Peranti IoT baharu Apple untuk rumah tertiris dengan cip A18
Peranti ini dikatakan akan berada dalam kategori yang sama dengan HomePod dan Apple TV iaitu aksesori untuk rumah.
![Apple dijangka mulakan pengeluaran AirPods dengan kamera inframerah menjelang 2026 Apple dijangka mulakan pengeluaran AirPods dengan kamera inframerah menjelang 2026](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-09/81694917770_Airpods.jpg)
Apple dijangka mulakan pengeluaran AirPods dengan kamera inframerah menjelang 2026
Mengikut laporan awal, ia dikatakan akan diintegrasikan bersama penggunaan Vision Pro sekali gus memberikan pengalaman yang lebih baik kepada pengguna ketika memakai set kepala tersebut.
![Suruhanjaya Eropah lancar siasatan ke atas App Store Suruhanjaya Eropah lancar siasatan ke atas App Store](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/61719225623_EuropeanCommission.jpg)
Suruhanjaya Eropah lancar siasatan ke atas App Store
Suruhanjaya Eropah akan meneliti amalan gergasi teknologi itu mengenakan bayaran kepada gedung aplikasi alternatif dan pembangun aplikasi setiap kali pengguna iPhone memasang perisian mereka.
![Apple, Meta bincang kerjasama penawaran kecerdasan buatan Apple, Meta bincang kerjasama penawaran kecerdasan buatan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/81719026701_tbAppleIntelligence.jpg)
Apple, Meta bincang kerjasama penawaran kecerdasan buatan
Antara perkara yang dibincangkan adalah mengintegrasikan model kecerdasan buatan yang dibangunkan Meta terus ke sistem Apple Intelligence.
![Microsoft kembali atasi Apple, NVIDIA sebagai syarikat paling bernilai di dunia Microsoft kembali atasi Apple, NVIDIA sebagai syarikat paling bernilai di dunia](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/81719200626_Microsoft.jpg)
Microsoft kembali atasi Apple, NVIDIA sebagai syarikat paling bernilai di dunia
Microsoft berada di kedudukan teratas dengan nilai pasaran $3.343 trilion (RM 15.75 trilion), dengan Apple di tangga kedua dengan nilai $3.191 trilion, dan NVIDIA pula dengan nilai $3.113 trilion.
![Apple Store pertama di Malaysia guna tenaga lestari sepenuhnya Apple Store pertama di Malaysia guna tenaga lestari sepenuhnya](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/51718860047_AppleStore.jpg)
Apple Store pertama di Malaysia guna tenaga lestari sepenuhnya
Ia akan dibuka secara rasminya pada 22 Jun ini, sekali gus memudahkan pengguna tempatan mendapatkan pelbagai produk Apple.
![NVIDIA atasi Microsoft sebagai syarikat paling bernilai NVIDIA atasi Microsoft sebagai syarikat paling bernilai](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/51717639416_NVIDIA.jpg)
NVIDIA atasi Microsoft sebagai syarikat paling bernilai
NVIDIA, Microsoft dan Apple kekal sebagai syarikat yang mempunyai nilai pasaran melebihi $3 trilion.
![Apple fokus pembangunan iPhone 17 yang lebih nipis untuk 2025 Apple fokus pembangunan iPhone 17 yang lebih nipis untuk 2025](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/81718597559_iPhoneApple.jpg)
Apple fokus pembangunan iPhone 17 yang lebih nipis untuk 2025
Apple dijangka memperkenalkan peranti-peranti lain yang nipis dalam tahun-tahun akan datang.
![OpenAI tidak dibayar Apple sebaliknya akan lakukan perkongsian pendapatan OpenAI tidak dibayar Apple sebaliknya akan lakukan perkongsian pendapatan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/41718268723_OpenAIApple.jpg)
OpenAI tidak dibayar Apple sebaliknya akan lakukan perkongsian pendapatan
Ramai yang tertanya-tanya apakah bayaran yang diterima oleh