MORE than three weeks ahead of Black Friday in the US, online retailer Amazon has launched its "Black Friday Deals" store, with thousands of deals available through December 22.

Amazon Prime members will have the first chance to score more than 30,000 deals via Prime Early Access.

Among the deals Amazon highlights are 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player, $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens, 47% off Jaybird X Sport Bluetooth Headphones and the Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800.

Black Friday is on November 27, the day after Thanksgiving.

www.amazon.com/blackfriday