GEORGE TOWN: Penang's oldest surviving coffee manufacturer Sin Boon Kee Factory, which has served quality and aromatic coffee to Penangites for 79 years, is all geared up to expand its operations throughout Malaysia with more product variations.
Jonathan Chan Heng Liang, 31, the fourth generation successor, said the factory was founded by his great grandfather Chan Kok Tong in 1944 with the aim of catering only to local kopitiams in the state but he (Jonathan) had always dreamed big things for the company.
"I joined the company seven years ago and started by learning each step of the process in the factory, which took me two years. Once I got the hang of things, I started introducing new products and thankfully, my father has been very supportive and encouraging.
"I want to grow this company further, so among the changes I made were developing products for end-users such as three-in-one sachet drinks as well as opening our own coffee shop called SBK Coffee Concept Store in 2020," he told Bernama.
Commenting on the production capacity, Jonathan said the company was able to produce up to 1,000 kg of coffee powder a day with the current manpower of 10 at the factory, adding that Sin Boon Kee Factory still utilised human capital in order to churn out the most aromatic and quality coffee.
He said all these products would then be delivered to its customers comprising 1,000 kopitiams/coffee shops throughout the country.
"We are a small factory but we have been supplying locally for more than 79 years. We are planning to move into a new factory also in Penang next year so that we are able to increase our capacity to cater to our increased operations including establishing more SBK Coffee Concept Store outlets," he said.
He said there were a few shops in the pipeline, including two in Penang, as well as three to five kiosks in Kuala Lumpur.
Jonathan said the decision to set up its own coffee shop came after its newest product, the Royal Black Coffee, which was derived from four types of coffee bean, was rejected by kopitiam operators due to its more expensive price point.
"It tastes a bit different from the traditional 'kopi o' although it looks similar and the pricing is a bit expensive, so kopitiam operators cannot sell it. We have about 800 kopitiam customers in Penang and we got over 700 rejections.
"Normally, the coffee we supply to kopitiams is priced around RM15 per kg, but the Royal Black Coffee is priced around RM40 per kg. This is why we decided to open our own shop to sell the coffee, which is priced at RM5.90 a cup," he said.
This proved to be a good decision, he said, as the current SBK Coffee Concept Store in Jalan Jelutong had managed to garner over 5,000 loyalty card members so far.
Meanwhile, his father Chan They Lin, 57, who is the third generation successor, said he was very pleased when Jonathan decided to take over the family business after graduating from Help University in Kuala Lumpur and hence continue the family legacy.
"I got my business knowledge from my father and we tended to do business in a more conservative way. My son, on the other hand, is very adventurous. Traditionally, we only operated using internal funds but after my son took over, we started getting working capital from banks to grow the business further," he added.
-- BERNAMA
Bernama
Sun Jan 22 2023
![79-year-old Penang coffee manufacturer gears up for nationwide expansion 79-year-old Penang coffee manufacturer gears up for nationwide expansion](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-01/81674373600_TBKILANGKOPI.jpg)
Penang's oldest surviving coffee manufacturer Sin Boon Kee Factory, which has served quality and aromatic coffee to Penangites for 79 years, is all geared up to expand its operations throughout Malaysia with more product variations. - BERNAMA
AWANI 7:45 [16/07/2024] - Suspek dibawa ke lokasi | Selamat tinggal rakyat Malaysia | Harimau Malaya hilang taring?
- Polis sahkan suspek bunuh Kartini anggota polis.
- Pan-Gon enggan dedah punca letak jawatan.
- Faisal Halim sedih mentor Pan-Gon undur diri.
- Pakai reben putih di Parlimen, tak salah.
- Pan-Gon enggan dedah punca letak jawatan.
- Faisal Halim sedih mentor Pan-Gon undur diri.
- Pakai reben putih di Parlimen, tak salah.
![E-sukan harus dijadikan kepentingan sehingga ke peringkat lebih tinggi E-sukan harus dijadikan kepentingan sehingga ke peringkat lebih tinggi](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61721128633_MohdHidayatMohdSa.jpg)
E-sukan harus dijadikan kepentingan sehingga ke peringkat lebih tinggi
Kerajaan juga harus wujudkan sebuah dasar yang jelas supaya kepentingan e-sukan ini mampu diperkembangkan ke masa hadapan.
![Kerajaan pandang serius penularan ideologi liberalism, pluralism Kerajaan pandang serius penularan ideologi liberalism, pluralism](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61721122322_ZulkifliHasan.jpg)
Kerajaan pandang serius penularan ideologi liberalism, pluralism
Kerajaan sentiasa memandang serius terhadap penularan ideologi dan aliran pemikiran yang bercanggah dengan ajaran Islam seperti ideologi liberalism dan pluralism agama.
![Tidak dapat tidak, atlet RTG mesti bawa pulang emas - MOM Tidak dapat tidak, atlet RTG mesti bawa pulang emas - MOM](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-03/61710754100_MohdNazifuddinNaji.jpg)
Tidak dapat tidak, atlet RTG mesti bawa pulang emas - MOM
Atlet di bawah projek Road To Gold (RTG) tidak mempunyai pilihan selain memenangi emas yang diidam-idamkan Malaysia pada Sukan Olimpik 2024 di Paris.
![KEDA peruntuk RM3.37 juta tahun ini bagi keterjaminan makanan KEDA peruntuk RM3.37 juta tahun ini bagi keterjaminan makanan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-09/41693913999_RubiahWang.jpg)
KEDA peruntuk RM3.37 juta tahun ini bagi keterjaminan makanan
Lembaga Kemajuan Wilayah Kedah (KEDA) memperuntukkan RM3.37 juta pada tahun ini bagi memastikan keterjaminan makanan negara.
![Dewan Rakyat lulus RUU Agensi Kawalan dan Perlindungan Sempadan Malaysia Dewan Rakyat lulus RUU Agensi Kawalan dan Perlindungan Sempadan Malaysia](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/41721021538_TBSHAMSUL.jpg)
Dewan Rakyat lulus RUU Agensi Kawalan dan Perlindungan Sempadan Malaysia
Rang Undang-Undang Agensi Kawalan dan Perlindungan Sempadan Malaysia 2024 yang bertujuan menubuhkan MCBA diluluskan persidangan Dewan Rakyat, hari ini.
![PAC akan mulakan prosiding isu dibangkit LKAN Siri 2/2024 PAC akan mulakan prosiding isu dibangkit LKAN Siri 2/2024](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-03/61710922383_MasErmieyatiSamsud.jpg)
PAC akan mulakan prosiding isu dibangkit LKAN Siri 2/2024
Jawatankuasa Kira-Kira Wang Negara (PAC) akan memulakan prosiding bagi empat isu yang dibangkitkan dalam Laporan Ketua Audit Negara (LKAN) Siri 2/2024.
AWANI Ringkas: Kes bunuh Nur Farah Kartini | Skandal LCS
Ikuti rangkuman berita utama yang menjadi tumpuan sepanjang hari di Astro AWANI menerusi AWANI Ringkas.
ADUN Rembia sertai Pas, kenapa tak umum tahun lepas? - MP Kampar
Chong Zhemin, tindakan tersebut seolah-olah satu penghinaan paling besar kepada Parlimen yang telah meluluskan pindaan Perlembagaan Persekutuan berkait Akta Antilompat Parti.
Masuk Pas untuk sama-sama susah dengan rakyat - ADUN Rembia
Muhamad Jailani berkata, sebelum ini beliau pernah menghantar surat kepada Lembaga Disiplin UMNO memohon untuk memecat keahliannya daripada parti Melayu itu.