Proton Holdings Bhd has unveiled the second-generation of Proton Persona, the carmaker's first model equipped with an Eco-drive mode indicator.
Its chairman, Datuk Seri Syed Faisal Albar Syed Ali Rethza Albar said the specifications, features and more aggressive look were intended to attract young executives.
He said the Eco-drive assist delivered fuel savings of up to 5.6 liters per 100 kilometres when the indicator mode lighted up.
Powered by a 1.6L VVT engine, the new Persona emphasises the characteristics of active and passive safety features which earned five-star ratings from the New Car Assessment Programme for Southeast Asia (ASEAN NCAP).
"The cars on sale are similar to that of the test-driven model in terms of fuel consumption and safety features. In fact, the tests were conducted on normal roads," he told reporters after the launch of the all-new Persona by International Trade and Industry Minister Datuk Seri Mustapa Mohamed here today.
The new Persona comes in three variants -- standard with manual or automatic transmission; executive; and premium -- and six colour choices (graphite grey, carnelian brown, fire red, sterling silver, cotton white, midnight black).
On-the-road price for the standard model with manual transmission ranges from RM43,570 to RM46,800 (Peninsular Malaysia) and RM48,350 and RM48,800 (Sabah and Sarawak).
For the automatic transmission model, the on-the-road price is from RM46,350 to RM49,800 for Peninsular Malaysia and from RM51,350 to RM51,800 (Sabah and Sarawak).
The on-the-road price for the executive model is from RM52,000 to RM55,800 (Peninsular Malaysia) and from RM57,350 to RM57,800 (Sabah and Sarawak), while the premium model fetches from RM55,680 to RM59,800 (Peninsular Malaysia) and RM61,350 to RM61,800 (Sabah and Sarawak).
Meanwhile, Proton chief executive officer Datuk Ahmad Fuaad Kenali said with the official launch of the new-look Persona, the company is targeting sales of between 3,000 and 4,000 units a month.
The target is achievable as the new model has undergone many detailed improvement evolutions, including noise vibration and harshness reduction, making it more fun to drive in its class, he added.
Proton Persona is now open for booking and test drive throughout the country.
In conjunction with the Merdeka Month, customers can get three years free servicing, including parts and labour costs, for bookings made until Sept 30.
Bernama
Tue Aug 23 2016
![New Proton Persona equipped with eco-drive mode indicator New Proton Persona equipped with eco-drive mode indicator](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-08/41471945230_950x600.jpg)
Proton chief executive officer Datuk Ahmad Fuaad Kenali said with the official launch of the new-look Persona, the company is targeting sales of between 3,000 and 4,000 units a month. - Astro AWANI/Shahir Omar
![Polis kesan remaja lelaki hilang sejak enam hari lepas Polis kesan remaja lelaki hilang sejak enam hari lepas](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61721115027_MuhammadAdiLagik.jpg)
Polis kesan remaja lelaki hilang sejak enam hari lepas
Polis sedang berusaha mengesan seorang remaja lelaki yang dilaporkan hilang oleh keluarganya di Kuala Pilah sejak enam hari lepas.
[TERKINI] Sidang media khas FAM
FAM adakan satu sidang media khas petang nanti, difahamkan berkaitan rombakan. Kepimpinan tertinggi FAM atau barisan kejurulatihan skuad Harimau Malaya?
![Penampilan pertama Trump di konvensyen GOP selepas terselamat cubaan bunuh Penampilan pertama Trump di konvensyen GOP selepas terselamat cubaan bunuh](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/71721113188_DonaldTrump.jpg)
Penampilan pertama Trump di konvensyen GOP selepas terselamat cubaan bunuh
Donald Trump menghadiri Konvensyen Kebangsaan Republikan pada malam Isnin, penampilan umum pertamanya sejak terselamat daripada cubaan bunuh.
![Malaysia pantau perkembangan insiden tembakan di Masjid Muscat Malaysia pantau perkembangan insiden tembakan di Masjid Muscat](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/71715148599_wismaputra.jpg)
Malaysia pantau perkembangan insiden tembakan di Masjid Muscat
Wisma Putra melalui Kedutaan Besar Malaysia di Muscat, Oman sedang giat menyelaras usaha dengan pihak berkuasa tempatan untuk mendapatkan maklumat lanjut.
![Ini antara pencapaian Pan-gon bersama Harimau Malaya Ini antara pencapaian Pan-gon bersama Harimau Malaya](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721112073_PangonHarimauMal.jpg)
Ini antara pencapaian Pan-gon bersama Harimau Malaya
Kim Pan-gon memiliki rekod yang cukup baik bersama Malaysia, menjadi pengendali Harimau Malaya paling banyak mendapatkan keputusan yang positif sejak beberapa tahun kebelakangan ini.
![Kementerian Komunikasi umum Pakej Rahmah Prabayar Siswa Kementerian Komunikasi umum Pakej Rahmah Prabayar Siswa](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721112865_FahmiFadzil.jpg)
Kementerian Komunikasi umum Pakej Rahmah Prabayar Siswa
Kementerian Komunikasi hari ini mengumumkan Pakej Rahmah Prabayar Siswa pada harga tidak melebihi RM30.
![Messi harap cepat pulih daripada kecederaan Messi harap cepat pulih daripada kecederaan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-06/51719647184_LionelMessi.jpg)
Messi harap cepat pulih daripada kecederaan
Kapten Argentina, Lionel Messi berharap agar beliau cepat pulih daripada kecederaan buku lali yang dialaminya perlawanan akhir Copa America.
![MARA diminta terus teroka potensi industri halal global - Ahmad Zahid MARA diminta terus teroka potensi industri halal global - Ahmad Zahid](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/71721105894_AhmadZahidHamidi.jpg)
MARA diminta terus teroka potensi industri halal global - Ahmad Zahid
MARA diminta untuk terus meneroka potensi antarabangsa dalam industri halal yang mempunyai prospek besar menerusi program Gate to Global (GTG).
Saya akan rindu bau durian - Kim Pan-gon
Menurut Kim Pan-gon, beliau akan tetap bangga dengan pasukan bola sepak Malaysia walaupun dimana beliau berada.
Katanya beliau akan merindui bau durian dan langit Malaysia. #AWANInews
Katanya beliau akan merindui bau durian dan langit Malaysia. #AWANInews
Kim Pan-gon letak jawatan berikutan komitmen peribadi
Pengurus pasukan kebangsaan Malaysia, Kim Pan-gon menyatakan perletakan jawatan tersebut kerana komitmen peribadi.
#AWANInews
#AWANInews
![UMW Holdings catat keuntungan bersih RM101.3 juta suku ketiga 2020 UMW Holdings catat keuntungan bersih RM101.3 juta suku ketiga 2020](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2020-11/81606320219_UMW.jpg)
UMW Holdings catat keuntungan bersih RM101.3 juta suku ketiga 2020
Prestasi positif ini disumbang ketiga-tiganya segmen perniagaan utamanya yang mencatatkan peningkatan.
![Proton lancar Pesona, Saga baharu di Brunei Proton lancar Pesona, Saga baharu di Brunei](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-09/51473602855_ProtonEmblem.jpg)
Proton lancar Pesona, Saga baharu di Brunei
PAD Motors Sdn Bhd, pengedar utama Proton Holdings Bhd di Brunei, melancarkan Proton Persona 1.6L baharu dan Proton Saga 1.3L generasi ketiga untuk jualan pada minggu lepas.
![Proton dijangka umum rakan strategik asing April ini Proton dijangka umum rakan strategik asing April ini](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-09/51473602855_ProtonEmblem.jpg)
Proton dijangka umum rakan strategik asing April ini
Proton Holdings Bhd (Proton) berharap dapat mengumumkan rakan strategik asingnya pada April ini atau selewat-lewatnya akhir Jun depan.
![Sokongan kerajaan jadi pemangkin pelan pemulihan, kata Proton Sokongan kerajaan jadi pemangkin pelan pemulihan, kata Proton](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-02/71455886667_ProtonLogoGeneric.jpg)
Sokongan kerajaan jadi pemangkin pelan pemulihan, kata Proton
Proton Holdings Bhd berkata sokongan kerajaan akan menjadi pemangkin kepada pelan pemulihan syarikat, yang merangkumi pelancaran tiga model baharu pada tahun ini, bermula dengan Perdana.