Maxis Bhd, the country's largest mobile operator, was the first mobile operator to launch the new BlackBerry Z10 smartphone in Malaysia and the device will be available at all Maxis centres.

The unveil of the device is expected to strengthen the company's position in the smartphone and enterprise segments.

"We all know that BlackBerry has become an important fixture of corporate life for more than a decade. In the past couple of years they have also caught the fancy of younger consumers particularly because of their applications.

"The new BlackBerry Z10 is a watershed in the company's history with its new operating system designed to reset standards in the terminal device arena," said Maxis chief executive officer Sandip Das.

"At Maxis, we are glad to bring the new BlackBerry Z10 exclusively to our customers who have been waiting eagerly for this model. With a wide range of applications and Maxis special offerings, it is one thing to have a BlackBerry and quite another to get one with Maxis services on it!"

The new BlackBerry Z10 is the first BlackBerry smartphone to launch with the re-designed, re-engineered and re-invented BlackBerry 10 platform, giving customers a powerful and unique new mobile computing experience.

The BlackBerry Z10 smartphone is also the fastest and most advanced BlackBerry smartphone yet, and offers a smarter experience that continuously adapts to a customer's needs.

There are three plans for the BlackBerry Z10 -- BB More 55, BB More 88 and BB More 148, which requires a monthly commitment of RM55, RM88 and RM148, respectively.

Under these plans, the device can be purchased for as low as RM988 but not more than RM1,888.