Malaysia Airlines Bhd (MAB) will retain the current domestic and international routes of Malaysian Airline System Bhd (MAS), but focus on a competitive cost structure in pursuit of becoming the regional leader by 2018.
The company will also retain the existing aircraft fleet.
MAB is the entity established to take over the assets and operation of MAS as part of the national carrier's 12-point recovery plan announced by major shareholder Khazanah Nasional Bhd.
Chief executive officer-designate Christoph Mueller said more than 40 projects had been identified to position the company for future growth, including overhauling the information technology (IT) system and refurbishing inflight offerings.
"These projects will impact all aspects of the airline and create an ongoing, sustainable operation," he told a media briefing here today.
He said the company had identified those factors which had been a drag on the revenue of MAS, among which were overcapacity in the market and declining revenue per passenger.
He added that MAB would also review its entire product range to make offerings more appealing.
Mueller said MAS also lacks a state-of-the-art IT system which could lower operational costs by 20 per cent, while driving ancillary revenue from retail and merchandising.
The airline, he added, also had a high number of suppliers at 20,000 and MAB would trim this to between 2,000 and 2,500.
He said other planned improvements for the MAB includes, the introduction of a premium class with full flat beds, refurbishment of cabin interior and upgrading of inflight entertainment.
According to Mueller, MAB also plans to increase the domestic flight frequencies of subsidiaries, Firefly and MASwings.
He said the re-branding plan for the airline is expected to be concluded in the next eight weeks.
As part of the re-branding the MAB headquarters would be located at the Kuala Lumpur International Airport (KLIA), while the Subang office operations would be shut down entirely with Firefly moving to a location close to the Subang airport.
He said the airline would also consider in the future, trimming its holdings in subsidiaries such as the maintenance, repair and operations (MRO) business, by partnering with other industry players.
By 2018, he said MAB would emerge as a leader in Southeast Asia with a competitive cost base, best network, competence in revenue management and operations driven by industry leading technology.
READ:
Malaysia Airlines 'technically bankrupt', new CEO says
Malaysia Airlines says it offered at least 14,000 employees jobs
Meanwhile, en route for operations on Sept 1, Mueller said administrative work on the transfer of assets, contracts and liabilities from MAS to MAB commenced from last week and is scheduled for completion in three months.
"Within the next few months, we will transfer all the credentials which are necessary to operate the new airline," he added.
He said MAB is also applying for an airline operating certificate (AOC) from Department of Civil Aviation and authorisation to use International Air Transport Association's MH code.
When operations commence, he said the airline would employ at least 14,000 staff from MAS.
Bernama
Mon Jun 01 2015
![MAB to retain current domestic and International routes of MAS, says Mueller MAB to retain current domestic and International routes of MAS, says Mueller](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-06/81433155989_295x200.jpg)
According to Mueller, MAB also plans to increase the domestic flight frequencies of subsidiaries, Firefly and MASwings. - Bernama Photo
10 Berita Pilihan - (15 Ogos 2024)
Antara pelbagai berita dalam dan luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
Pasukan PBB lawat Bangladesh, siasat pembunuhan protes pelajar
Pasukan penyiasat Pertubuhan Bangsa-Bangsa Bersatu (PBB) akan melawat Bangladesh minggu depan untuk menyiasat ratusan kematian semasa protes yang diketuai pelajar baru-baru ini, menurut pegawai badan dunia itu pada Khamis.
Gempa bumi bermagnitud 5.7 gegar timur laut Taiwan
Gempa bumi berukuran 5.7 skala richter melanda daerah Timur Laut Taiwan pada Khamis.
Angka kematian di Gaza cecah 40,000 individu
Pasukan tentera Israel melakukan tiga pembunuhan beramai-ramai terhadap keluarga-keluarga di Semenanjung Gaza dalam tempoh 24 jam lepas, mengakibatkan sekurang-kurangnya 40 rakyat Palestin terbunuh dan 107 lagi cedera, menurut sumber perubatan.
Jepun tamatkan amaran gempa bumi mega
Dalam tempoh berjaga-jaga, Agensi Meteorologi Jepun tidak melihat sebarang pergerakan gempa bumi yang luar biasa atau kerak bumi.
Rakyat UK terancam dengan imigran rampas peluang pekerjaan
Bimbang golongan imigran akan merampas peluang peluang pekerjaan menjadikan rakyat United KIngdom terutamanya mereka yang mempunyai masalah ekonomi melihat imigran sebagai satu ancaman.
Parti Pheu Thai pilih anak perempuan Thaksin calon PM
Paetongtarn, 37, adalah anak perempuan kepada jutawan yang juga bekas Perdana Menteri Thailand, Thaksin Shinawatra.
Pemilihan anak Thaksin sebagai PM Thailand dianggap tidak efektif
Pemilihan anak perempuan bekas Perdana Menteri Thailand, Thaksin Shinawatra, Paetongtarn Shinawatra, untuk menggantikan Srettha Thavisin sebagai Perdana Menteri negara itu dianggap sebagai tidak efektif.
![Angka kematian di seluruh Semenanjung Gaza meningkat kepada 40,005, lebih 92,401 cedera Angka kematian di seluruh Semenanjung Gaza meningkat kepada 40,005, lebih 92,401 cedera](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/81723343252_Palestiniansmourn.jpg)
Angka kematian di seluruh Semenanjung Gaza meningkat kepada 40,005, lebih 92,401 cedera
Perkhidmatan kecemasan masih tidak dapat membantu ramai mangsa dan membawa keluar mayat yang terperangkap di bawah runtuhan.
DNA mangsa kebakaran di Pagoh diperoleh, jenazah dijangka dikebumikan esok
Polis mengesahkan telah menerima laporan ujian asid deoksiribonukleik (DNA) dua mayat mangsa yang rentung dalam kebakaran rumah di Kampung Paya Redan, Pagoh, Johor Jumaat lepas.
![Bellew pentingkan diri - Tokoh veteren industri penerbangan Bellew pentingkan diri - Tokoh veteren industri penerbangan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-10/81476319606_TSAbdAzizAbdRahman.jpg)
Bellew pentingkan diri - Tokoh veteren industri penerbangan
Ketua Pegawai Eksekutif Malaysia Airlines Berhad (MAB), Peter Bellew disifatkan mementingkan diri sendiri apabila mengambil keputusan meninggalkan syarikat penerbangan nasional itu.
![Peter Bellew dilantik CEO baharu Malaysia Airlines Peter Bellew dilantik CEO baharu Malaysia Airlines](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-03/61459390234_MalaysiaAirlines.jpg)
Peter Bellew dilantik CEO baharu Malaysia Airlines
Pelantikan diluluskan pemegang saham tunggal Malaysia Airlines, Khazanah Nasional Berhad dan berkuat kuasa 1 Julai 2016.
![Beri peluang individu tempatan terajui Malaysia Airlines - Bekas CEO Beri peluang individu tempatan terajui Malaysia Airlines - Bekas CEO](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-03/61459390234_MalaysiaAirlines.jpg)
Beri peluang individu tempatan terajui Malaysia Airlines - Bekas CEO
Bekas Ketua Pegawai Eksekutif Malaysia Airlines, Tan Sri Abdul Aziz Abdul Rahman mencadangkan agar jawatan yang akan dikosongkan Mueller dapat digantikan dengan individu tempatan.
![Christoph Mueller letak jawatan CEO Malaysia Airlines Christoph Mueller letak jawatan CEO Malaysia Airlines](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-04/71461065678_christophmueller.jpg)
Christoph Mueller letak jawatan CEO Malaysia Airlines
Malaysia Airlines Berhad (MAB) mengumumkan Christoph Mueller akan meninggalkan syarikat itu pada September 2016.
![Malaysia Airlines rekod keuntungan pada Februari, kata Mueller Malaysia Airlines rekod keuntungan pada Februari, kata Mueller](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-04/61459950231_ChristophMueller.jpg)
Malaysia Airlines rekod keuntungan pada Februari, kata Mueller
Syarikat penerbangan nasional, Malaysia Airlines merekodkan keuntungan pada Februari, yang merupakan keputusan positif pertamanya sejak beberapa tahun kebelakangan.
![MAS dan MAB adakan upacara tertutup memperingati MH370 MAS dan MAB adakan upacara tertutup memperingati MH370](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2016-03/81457444031_DuaTahunMH.jpg)
MAS dan MAB adakan upacara tertutup memperingati MH370
Malaysia Airlines Berhad bersama Malaysia Airlines Berhad (MAB) hari ini mengadakan upacara tertutup memperingati MH370 di Lapangan Terbang Antarabangsa Kuala Lumpur (KLIA).
![Malaysia Airlines kembali mengorak langkah pada 2016 Malaysia Airlines kembali mengorak langkah pada 2016](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-12/71449118773_MAS.jpg)
Malaysia Airlines kembali mengorak langkah pada 2016
Malaysia Airlines kini lebih bersedia berbanding sebelumnya untuk menjadi pemain utama membawa pelancong ke sini serta menghubungkan ke rantau ini.
![Malaysia Airlines perlu reformasi budaya bekerja - Mueller Malaysia Airlines perlu reformasi budaya bekerja - Mueller](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-10/81444038432_ChristophMueller.jpg)
Malaysia Airlines perlu reformasi budaya bekerja - Mueller
Sebuah peralihan struktur kerja sedang berlaku di dalam Malaysia Airlines Berhad (MAB).
![MAB, ALC memeterai perjanjian pajakan untuk empat Airbus A350s MAB, ALC memeterai perjanjian pajakan untuk empat Airbus A350s](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-07/41436889523_MASLOGO.jpg)
MAB, ALC memeterai perjanjian pajakan untuk empat Airbus A350s
Malaysia Airlines Bhd (MAB) dan Air Lease Corporation (ALC) hari ini menandatangani perjanjian pajakan jangka panjang untuk empat pesawat Airbus A350-900s yang baharu.
![Keyakinan tinggi terhadap syarikat baharu MAS Keyakinan tinggi terhadap syarikat baharu MAS](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-07/71435736885_MHTHREESEVENZERO.jpg)
Keyakinan tinggi terhadap syarikat baharu MAS
Pekerja yang akan menerajui MAB yakin syarikat penerbangan negara ini boleh meraih keuntungan pada tahun 2018 seperti yang diunjurkan.