Telaria Inc has been selected as the preferred Video Management Platform (VMP) by Astro.
It will be the first time live TV inventory is available programmatically in Malaysia through Astro GO apps and Astro’s live streaming player.
"With deep relationships across all top video buyers and major brand advertisers, Telaria connects premium publishers with differentiated demand through curated inventory packages and a dedicated buyer UI and deal library.
"Advertisers will be able to reach Astro’s audience across multiple screens with the benefit of advanced audience insights, including Astro’s first party data segments, and content-level targeting," said Telaria in a statement today.
Telaria offers a complete software platform to manage video advertising for premium publishers, while Astro is Malaysia’s leading TV, OTT, and digital video content provider.
By utilising Telaria’s VMP, Astro will be able to gain greater control and insights into inventory and demand data to make informed decisions about its business.
Telaria offers publishers the tools they need to accomplish this across all formats and screens seamlessly, through a single platform.
Astro will also have access to live reporting and real-time diagnostics within the VMP, enabling teams to troubleshoot in sub-seconds, it added.
Andy Yap, VP Digital Adex at Astro said, viewers are increasingly watching a mix of video-on-demand and live TV.
Thus, this partnership with Telaria will enable advertisers to better reach audiences everywhere they are watching.
"As a video-first company, it is vital to us that our customers maintain a great viewing experience and we have confidence that Telaria has the right tools and capabilities that will enable us to transact with advertisers more efficiently while delivering that high quality experience for our viewers.
"We are excited to work with Telaria to maximise the value of our unique inventory and audience,” he said.
Meanwhile, Kevin Smyth, General Manager, SEA at Telaria said, they are proud that Astro has chosen them to be their preferred video management platform.
"We look forward to a close collaboration as Malaysia’s largest TV broadcaster paves the way forward," he added.
"It’s important for us to develop technology that opens new revenue opportunities for our publishers while also addressing the hurdles they may have to overcome as the media landscape evolves.
"We are delighted to see our investments in our platform be rewarded with Astro’s vote of confidence and are excited to continue delivering superior results,” said Smyth.
Astro Awani
Wed Nov 21 2018
![Astro selects Telaria as preferred video platform partner Astro selects Telaria as preferred video platform partner](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2016-09/81473847207_AstroLogo.jpg)
Utilising Telaria's VMP, Astro will be able to gain greater control and insights into inventory and demand data to make informed decisions about its business.
![Wanita dihempap kayu balak mula sedarkan diri Wanita dihempap kayu balak mula sedarkan diri](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61720789446_Wanitadihempapkay.jpg)
Wanita dihempap kayu balak mula sedarkan diri
Wanita yang nyaris maut akibat dihempap kayu balak dalam kejadian di lampu isyarat di Persimpangan Bendahara, Jalan Gua Musang-Kuala Krai di sini 9 Julai lepas, kini dilaporkan mula sedarkan diri.
Sah suspek anggota polis
Ketua Polis Selangor, Datuk Hussein Omar Khan mengesahkan suspek bunuh Nur Farah Kartini, ialah anggota polis.
Suspek juga yang dipercayai teman lelaki mangsa dan bertugas di Perak.
Suspek juga yang dipercayai teman lelaki mangsa dan bertugas di Perak.
Suspek dibawa ke lokasi kejadian di ladang kelapa sawit
Suspek kes pembunuhan bekas penuntut UPSI Nur Farah Kartini Abdullah dibawa ke lokasi kejadian di ladang kelapa sawit di Kampung Sri Keledang, Hulu Bernam, Selangor.
![Ringgit susut berbanding dolar US pada penutup Ringgit susut berbanding dolar US pada penutup](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-04/41713876066_TBringgitmalaysia.jpg)
Ringgit susut berbanding dolar US pada penutup
Pada 6 petang, ringgit susut lagi kepada 4.6745/6790 berbanding dolar AS daripada 4.6725/6745 semasa ditutup semalam.
Pangkat atau jawatan tidak penting
Polis Diraja Malaysia (PDRM) tidak akan melindungi anggotanya yang ditahan bagi membantu siasatan berhubung kes bunuh bekas penuntut Universiti Pendidikan Sultan Idris (UPSI), Nur Farah Kartini Abdullah.
Ketua Polis Negara, Tan Sri Razarudin Husain berkata, PDRM akan menjalankan siasatan berkaitan kes itu dengan telus dan adil.
Ketua Polis Negara, Tan Sri Razarudin Husain berkata, PDRM akan menjalankan siasatan berkaitan kes itu dengan telus dan adil.
Pemilik sebuah rumah kebajikan didenda RM100
Individu didakwa di dua mahkamah Kuala Lumpur berkait kematian seorang pempengaruh TikTok dikenali Rajeswary atau Esha yang ditemukan meninggal dunia dipercayai menjadi mangsa buli siber, 5 Julai lalu.
TERKINI] Timbalan Ketua Polis Perak dilantik Ketua Polis Perak baharu
Timbalan Ketua Polis Perak, Datuk Azizi Mat Aris dilantik sebagai Ketua Polis Perak yang baharu bermula hari ini.
Azizi, 59 tahun, menggantikan Datuk Seri Mohd Yusri Hassan Basri yang dilantik sebagai Pengarah Jabatan Siasatan dan Penguatkuasaan Trafik (JSPT) Bukit Aman berkuat kuasa pada Isnin.
Azizi, 59 tahun, menggantikan Datuk Seri Mohd Yusri Hassan Basri yang dilantik sebagai Pengarah Jabatan Siasatan dan Penguatkuasaan Trafik (JSPT) Bukit Aman berkuat kuasa pada Isnin.
![Bursa Malaysia ditutup rendah susulan aktiviti pengambilan untung Bursa Malaysia ditutup rendah susulan aktiviti pengambilan untung](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-04/61714480297_tbbursamalaysialog.jpg)
Bursa Malaysia ditutup rendah susulan aktiviti pengambilan untung
Pada 5 petang, Indeks FTSE Bursa Malaysia KLCI (FBM KLCI) susut 3.86 mata atau 0.24 peratus kepada 1,625.96 daripada paras penutup 1,629.82. pada Isnin.
![[TERKINI] Astro penyiar rasmi Sukan Olimpik Paris 2024 [TERKINI] Astro penyiar rasmi Sukan Olimpik Paris 2024](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-08/51692062485_TBAstro.jpg)
[TERKINI] Astro penyiar rasmi Sukan Olimpik Paris 2024
Astro dipilih sebagai penyiar rasmi bagi Sukan Olimpik Paris 2024 bermula hujung bulan ini.
AWANI Borneo [16/07/2024] – SUKMA 2024 | Sentiasa berwaspada | Pintu sempadan
AWANI Borneo Selasa, 16 Julai 2024 bersama Fauzi Zin.
- SUKMA 2024 : Nasib acara takraw wanita diketahui Khamis ini.
- Ribut petir diramal di Sabah, Bomba saran penduduk berhati-hati.
- Urusan imigresen di sempadan, Malaysia-Brunei adakan rundingan.
- SUKMA 2024 : Nasib acara takraw wanita diketahui Khamis ini.
- Ribut petir diramal di Sabah, Bomba saran penduduk berhati-hati.
- Urusan imigresen di sempadan, Malaysia-Brunei adakan rundingan.