The gym chain Equinox, which operates 67 franchise units in North America and Europe, recently announced the addition of a unique new app that connects to members' wearable devices, tracking their workouts both in and outside the gym.
Data is accessible via a personalized space in the newly revamped website in which members can access their class schedule and, of course, track and quantify their activity in a variety of permutations.
While wearable fitness trackers have become popular, the concept of pairing them with gym use is appealing because professionals are available to provide input that could compensate for the gadgets' shortcomings.
"With our redesigned app and website, we're looking at members' behavior, in addition to their quantified self-data, to provide them with recommendations, tips and content to inform and improve their fitness routines," said Carlos Becil, Chief Marketing Officer, Equinox.
The app also provides pre-workout planning and nutrition information and allows members to connect with one another to coordinate class selection, create interest groups and set goals.
Becil says he hopes the newly unified digital platforms will provide new motivation to clientele, as well as simplify their lives.
Having this kind of information available on an expert digital platform with access to live professionals is increasingly important for gyms to retain members tempted to turn to low-cost independent apps and wearable trackers for their fitness needs.
Upscale boutique gyms like the Klay Club, of Paris, are adapting their websites to the personalized wireless trend and data tracking fever.
Klay's new site allots members a personalized space providing up-to-date information on class offerings and, using the app MyWellness, they can track the empirical results obtained from workouts on the club's Technogym machines.
While gyms, particularly large chains, have been homing in on apps despite stiff competition from the multitude of independent fitness apps, they often vary by franchise location and have been relatively slow to adapt to the wireless tracking craze.
AFP RELAXNEWS
Sun Jun 22 2014
![New app connects fitness enthusiasts to...the gym! New app connects fitness enthusiasts to...the gym!](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2014-06/41403435482_295x200.jpg)
Gyms like Equinox are offering apps and spruced up websites to assist clients with quantifying wearable fitness devices. -AFP Photo
![Enam mengaku tidak bersalah culik warga China Enam mengaku tidak bersalah culik warga China](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/71722940302_handcuff.jpg)
Enam mengaku tidak bersalah culik warga China
Sepasang suami isteri dan empat individu didakwa menculik seorang lelaki warga China untuk mendapatkan wang tebusan berbentuk mata wang kripto.
![Allahyarham Nidza Afham dalam proses kumpul duit kahwin - Adik Allahyarham Nidza Afham dalam proses kumpul duit kahwin - Adik](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/81723699567_NidzaAfhammeningg.jpg)
Allahyarham Nidza Afham dalam proses kumpul duit kahwin - Adik
Penyanyi Aufahanie memberitahu Allahyarham abangnya yang juga penyanyi Nidza Afham mempunyai perancangan untuk berkahwin dengan teman wanitanya.
![KKM nafi remaja menyamar doktor rawat pesakit KKM nafi remaja menyamar doktor rawat pesakit](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/51723275350_remajaperempuan.jpg)
KKM nafi remaja menyamar doktor rawat pesakit
Kementerian Kesihatan menafikan remaja yang menceroboh Hospital Sultan Idris Shah, Serdang, baru-baru ini melakukan prosedur kepada pesakit.
![PRK Nenggiri: Peratusan keluar mengundi indikator, tawan semula atau status quo PRK Nenggiri: Peratusan keluar mengundi indikator, tawan semula atau status quo](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/61723697236_CalonPRKNenggiri.jpg)
PRK Nenggiri: Peratusan keluar mengundi indikator, tawan semula atau status quo
Peratusan keluar mengundi akan menjadi antara indikator penting yang menentukan keputusan Pilihan Raya Kecil (PRK) Dewan Undangan Negeri (DUN) Nenggiri Sabtu ini, sama ada Barisan Nasional (BN) berjay
[TERKINI] Banduan Iran ditahan disyaki miliki heroin
Seorang banduan lelaki warga Iran yang sedang menjalani hukuman penjara 30 tahun di Penjara Tapah ditahan pada petang Rabu kerana disyaki memiliki dadah jenis heroin.
!['Keluarga mula sedar kehilangan Nidza Afham selepas dimaklumkan kekasihnya' - Aufahanie 'Keluarga mula sedar kehilangan Nidza Afham selepas dimaklumkan kekasihnya' - Aufahanie](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/41723698722_NidzaAfham.jpg)
'Keluarga mula sedar kehilangan Nidza Afham selepas dimaklumkan kekasihnya' - Aufahanie
Aufahanie mendedahkan dia dan ahli keluarga mula sedar tentang kehilangan abangnya, Nidza Afham selepas dimaklumkan oleh kekasih arwah abangnya itu.
[TERKINI] Pembunuhan Cikgu Istiqomah: Polis serahkan kertas siasatan kepada PPN hari ini
Kertas siasatan berhubung kes pembunuhan kejam guru wanita Istiqomah Ahmad Rozi, 33, akan diserahkan kepada Pejabat Pendakwaan Negeri (PPN) hari ini untuk arahan lanjut.
![Polis tahan banduan warga Iran miliki dadah di Penjara Tapah Polis tahan banduan warga Iran miliki dadah di Penjara Tapah](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/81723698023_AziziMatAris.jpg)
Polis tahan banduan warga Iran miliki dadah di Penjara Tapah
Seorang banduan warga Iran yang sedang menjalani hukuman di Penjara Tapah didapati memiliki dadah jenis heroin.
![Jangan normalkan remaja bawah umur memandu Jangan normalkan remaja bawah umur memandu](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-08/51723017349_TBbawahumur.jpg)
Jangan normalkan remaja bawah umur memandu
Masyarakat dinasihatkan untuk tidak menormalkan perbuatan memandu kenderaan oleh remaja bawah umur yang berbahaya termasuk boleh mengakibatkan kematian.
AWANI Ringkas: Bukan arahan saya - Fahmi Fadzil
Ikuti rangkuman berita utama yang menjadi tumpuan sepanjang hari di Astro AWANI menerusi AWANI Ringkas.
![Gelombang panas tidak jejaskan Le Tour de Langkawi Gelombang panas tidak jejaskan Le Tour de Langkawi](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2013-03/41362286364_295x200.jpg)
Gelombang panas tidak jejaskan Le Tour de Langkawi
Gelombang panas global atau fenomena Equinox, yang sedang melanda Malaysia, tidak akan menjejaskan kelancaran perlumbaan Le Tour de Langkawi 2015 minggu depan.