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Apple goes small for new iPhone, iPad

Members of the media work during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. AFP / Josh Edelson

Tue Mar 22 2016
Members of the media work during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. AFP / Josh Edelson
CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch.   Justin Sullivan / Getty Images / AFP

CUPERTINO, CA - MARCH 21: Apple VP Greg Joswiak announces the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. The company is expected to update its iPhone and iPad lines, and introduce new bands for the Apple Watch. Justin Sullivan / Getty Images / AFP

Apple Vice President of Product Marketing, Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. 
Apple went small -- cutting prices as well as screen sizes -- unveiling a new iPhone and iPad aimed at reaching more customers and boosting replacements, at a low-key product unveiling March 21. The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones. AFP / Josh Edelson

Apple Vice President of Product Marketing, Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Apple went small -- cutting prices as well as screen sizes -- unveiling a new iPhone and iPad aimed at reaching more customers and boosting replacements, at a low-key product unveiling March 21. The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones. AFP / Josh Edelson

Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad during a media event at Apple headquarters in Cupertino, California on March 21, 2016.  AFP / Josh Edelson

Apple Sr. Vice President of Marketing Phil Schiller introduces the new iPad during a media event at Apple headquarters in Cupertino, California on March 21, 2016. AFP / Josh Edelson

A set of iPhone SE handsets are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016. 
The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones. AFP / Josh Edelson

A set of iPhone SE handsets are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016. The new iPhone SE will debut at $399 for US customers without a contract subsidy, a significant cut from the price of its larger iPhones. AFP / Josh Edelson

An attendee looks at the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7 version of the iPad Pro.   Justin Sullivan / Getty Images / AFP

An attendee looks at the new iPhone SE during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO TIm Cook announced the iPhone SE and a 9.7" version of the iPad Pro. Justin Sullivan / Getty Images / AFP

The new iPhone SE is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7 version of the iPad Pro.   Justin Sullivan / Getty Images / AFP

The new iPhone SE is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple announced the iPhone SE and a 9.7" version of the iPad Pro. Justin Sullivan / Getty Images / AFP

Members of the media work during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. AFP / Josh Edelson

Members of the media work during a media event at Apple headquarters in Cupertino, California on March 21, 2016. Today, Apple announced the release of a new smaller iPhone SE, a 9.7 inch iPad Pro, and various software improvements for existing devices. AFP / Josh Edelson

Apple watches with new band colors are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016.  AFP / Josh Edelson

Apple watches with new band colors are seen on display during a media event at Apple headquarters in Cupertino, California on March 21, 2016. AFP / Josh Edelson

The new 9.7 iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7 version of the iPad Pro.   Justin Sullivan / Getty Images / AFP

The new 9.7" iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. Justin Sullivan / Getty Images / AFP

The new 9.7 iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7 version of the iPad Pro.  Justin Sullivan / Getty Images / AFP

The new 9.7" iPad Pro is displayed during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO announced the iPhone SE and a 9.7" version of the iPad Pro. Justin Sullivan / Getty Images / AFP

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