The new features include the “ASEAN 100”, a daily, in-depth look into the 100 most powerful and influential companies around Asia.
Meanwhile, the “Japan Update” corner provides a bigger focus on business and news in Japan.
The website now also boasts video capabilities which provide real-time, visual accounts of the most important business news, interviews and current events in Asia.
Nikkei Asian Review, published by one of the world’s leading business publications, The Nikkei, was launched on November 21, 2013 with the objective to give a new voice to the region on a global stage; telling Asian stories from an Asian perspective.
At a time when many publications and media are cutting back on overseas correspondents, Nikkei Asian Review taps into one of the widest networks of experienced journalists stationed in-country, said President and CEO of Nikkei Tsuneo Kita.
![Tsueno Kita](http://img.astroawani.com/2014-12/71417753878_freesize.jpg)
Nikkei Asian Review taps into one of the widest networks of experienced journalists stationed in-country, said Ken Koyanagi, publisher of Nikkei Asian Review. - Photo by Nikkei Asian Review
“Nikkei is committed to becoming a truly global media organisation while keeping our creed of delivering fair and impartial news reports. Objective reporting has enabled us to build an excellent reputation in our home market of Japan as a reliable source of information.”
“Now, with Nikkei Asian Review, by telling stories from an Asian perspective we aim to help enable sustainable Asian growth by boosting understanding to foster a more interconnected Asia both regionally and with the world,” said Kita.
The publication also aims to draw on the insights, views and analysis of leading minds on Asia through contributed articles, to provide a forum on Asia that delivers the insights readers need to understand and succeed in Asia.
In a global study of business leaders commissioned by Nikkei Asian Review in 2013, 80 per cent of global business leaders think that receiving more information on Asian markets and opportunities is important, but only 51% think that they have all the knowledge they need to make the most of the opportunities available.
Furthermore, 43% say that opinion and commentary they currently receive through the media regarding Asian business often carry their own agenda and only 36 per cent think that international media often reports local stories correctly.
“As international news media continue to cut back on their in-market presence, coverage of Asia is suffering. There is so much unfiltered information on one side and subjective opinion about Asia on the other, but little informed insight and value-added analysis – the sweet spot in the middle that paints the whole picture,” said publisher of Nikkei Asian Review, Ken Koyanagi.
“Nikkei Asian Review offers insights over opinions and digs deeper into the heart of a story. Without editorial or political bias, Nikkei Asian Review tells untold stories about Asia, from Asia,” he added.
The publication is available online (asia.nikkei.com), on mobile platforms (iOS and Android) and as a weekly print magazine.