KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) will organise its signature programme, the National Export Day, via digital platform this year.

In a statement today, it said themed "Reignite Your Exports", the e-National Export Day (eNED@2021) could be stream live from July 13 to July 15.

"The programme will address the needs for Malaysian companies to manoeuvre the challenging pandemic time to revitalise their export business," it said.

Chief executive officer Mohd Mustafa Abdul Aziz said the programme theme this year would call on Malaysian companies to gear up efforts to continue the recovery and growth momentum to revitalise exports by leveraging on sustainability, digitalisation as well as free trade agreements like Regional Comprehensive Economic Partnership (RCEP).

"eNED@2021 is a programme not to be missed by Malaysian companies as it is the largest exporters virtual gathering which brings in trade experts, export thought leaders, speakers and panellists including Matrade Trade Commissioners who will share valuable insights on latest market trends, opportunities and effective strategies, in light of the ongoing imminent challenge for most businesses to survive during this pandemic time," he said.

The three-day event will be officiated by Senior Minister and Minister of International Trade and Industry Datuk Seri Mohamed Azmin Ali who will deliver a keynote address on "Reinventing Business in the Pandemic and Beyond".


-- BERNAMA