FACILITATED by the development of remote working, "bleisure" is fast becoming the major travel trend of the future. Hotel groups, traditionally associated with business tourism, are now focusing on leisure and all-inclusive packages to meet the new expectations of travelers.
"Is your trip for business or pleasure?" This phrase, straight out of American movies from the 1980s and '90s, is now a thing of the past. This new trend coming from the United States mixes "business" with "leisure."
The concept in itself is not new, but the development of working from one's home office combined with forced immobility for more than a year has transformed the notion of travel. Now we want to be able to take advantage of it, as well as be in good conditions for working.
Large groups are jumping into the breach
This trend has not gone unnoticed by major hotel groups traditionally associated with business travel. Some, such as the world's number-one, Marriott, are making a shift to all-inclusive and boutique hotels. According to Alexandre de Juniac, director of the International Air Transport Association (IATA), who spoke with The Straits Times, leisure travel will recover faster than business travel. And some feel that it is likely that business tourism, transfigured by the pandemic, will never resume as before. An opinion shared by Glenn Fogel in French business publication Les Echos. The CEO of Booking fears a complicated recovery for the hotel industry.
Paradisiacal destinations and concept hotels
The Marriott group has bought 19 clubs in the Caribbean and Central America. Other American groups and France-based Accor have preferred to invest not in paradisiacal places, but in trendy hotels, decorated by top interior designers and/or with star chefs in the kitchen. A more lifestyle-oriented choice, adapted to a city clientele.
However, the recovery of tourism appears challenging. According to IATA (International Air Transport Association), there will be no return to normal before 2024.
ETX Studio
Wed Apr 07 2021
![Why is everyone talking about 'bleisure? Why is everyone talking about 'bleisure?](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-04/41617776366_HOLIDAY.jpg)
Many hotel groups are gearing up for the "bleisure" trend that mixes holidaying and business travel. ETXStudiopic
![Golongan belia pemacu penting bentuk masa depan industri pembuatan Malaysia - FMM Golongan belia pemacu penting bentuk masa depan industri pembuatan Malaysia - FMM](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-05/41715247870_SohThianLaijpg.jpg)
Golongan belia pemacu penting bentuk masa depan industri pembuatan Malaysia - FMM
Pemimpin perniagaan dan usahawan daripada golongan belia merupakan pemacu penting yang akan membentuk masa depan industri pembuatan Malaysia, kata Presiden Persekutuan Pekilang-Pekilang Malaysia.
![KPT alu-alukan syor PAC guna garis panduan pelaburan universiti awam untuk anak syarikat KPT alu-alukan syor PAC guna garis panduan pelaburan universiti awam untuk anak syarikat](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81719822088_ZambryAbdKadir.jpg)
KPT alu-alukan syor PAC guna garis panduan pelaburan universiti awam untuk anak syarikat
KPT mengalu-alukan cadangan PAC berhubung pelaksanaan dan pemakaian Garis Panduan Pelaburan dan Pembiayaan oleh Universiti Awam 2024, kepada anak-anak syarikat di bawah seliaan kementerian itu.
![SUKMA 2024: Sepak takraw wanita mungkin digugurkan SUKMA 2024: Sepak takraw wanita mungkin digugurkan](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61720679430_AbdulKarimRahman.jpg)
SUKMA 2024: Sepak takraw wanita mungkin digugurkan
Sepak takraw wanita berpasukan berkemungkinan akan digugurkan daripada senarai acara temasya Sukan Malaysia (SUKMA) 2024 berikutan jumlah penyertaan kurang daripada jumlah minimum yang ditetapkan.
10 Berita Pilihan - (16 Julai 2024)
Antara pelbagai berita dalam dan luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
![Enam rakyat Vietnam ditemukan maut di sebuah hotel di Bangkok Enam rakyat Vietnam ditemukan maut di sebuah hotel di Bangkok](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-12/41702437730_maut.jpg)
Enam rakyat Vietnam ditemukan maut di sebuah hotel di Bangkok
Enam orang ditemukan maut di sebuah hotel di Bangkok, Thailand pada Selasa laporan media tempatan yang memetik polis Bangkok.
AWANI 7:45 [16/07/2024] - Suspek dibawa ke lokasi | Selamat tinggal rakyat Malaysia | Harimau Malaya hilang taring?
- Polis sahkan suspek bunuh Kartini anggota polis.
- Pan-Gon enggan dedah punca letak jawatan.
- Faisal Halim sedih mentor Pan-Gon undur diri.
- Pakai reben putih di Parlimen, tak salah.
- Pan-Gon enggan dedah punca letak jawatan.
- Faisal Halim sedih mentor Pan-Gon undur diri.
- Pakai reben putih di Parlimen, tak salah.
![Isteri calon gandingan Trump letak jawatan di firma guaman Isteri calon gandingan Trump letak jawatan di firma guaman](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/41721139141_TBJDUSHA.jpg)
Isteri calon gandingan Trump letak jawatan di firma guaman
Usha Vance, isteri kepada Senator J.D. Vance yang dipilih sebagai calon gandingan bekas presiden Amerika Syarikat (AS) Donald Trump awal minggu ini, telah meletakkan jawatannya di sebuah firma guaman,
![Najib fail permohonan di mahkamah rayuan cabar Titah Adendum Najib fail permohonan di mahkamah rayuan cabar Titah Adendum](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-05/71683779541_TBNAJIBRAZAK.jpg)
Najib fail permohonan di mahkamah rayuan cabar Titah Adendum
Berdasarkan sistem e-filing mahkamah, rayuan itu telah ditetapkan untuk pengurusan kes pada 7 Oktober ini.
![Pangsapuri mewah bernilai RM1 juta menanti pemenang emas Olimpik Pangsapuri mewah bernilai RM1 juta menanti pemenang emas Olimpik](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721138010_HannahYeoh.jpg)
Pangsapuri mewah bernilai RM1 juta menanti pemenang emas Olimpik
Hannah Yeoh berkata Jawatankuasa RTG telah menerima tawaran daripada pemaju hartanah, Top Residency, yang berminat untuk menghadiahkan pemenang pingat emas pertama.
![E-sukan harus dijadikan kepentingan sehingga ke peringkat lebih tinggi E-sukan harus dijadikan kepentingan sehingga ke peringkat lebih tinggi](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61721128633_MohdHidayatMohdSa.jpg)
E-sukan harus dijadikan kepentingan sehingga ke peringkat lebih tinggi
Kerajaan juga harus wujudkan sebuah dasar yang jelas supaya kepentingan e-sukan ini mampu diperkembangkan ke masa hadapan.