The practice in itself isn't new, but it's getting a lot of attention these days. While much of the world is facing inflation, stores and restaurants are managing to charge consumers more by discreetly reducing the quantities of their products. A marketing strategy known as "shrinkflation."
Does the package of cookies you just bought seems to contain fewer cookies than usual? It's probably not the first time you've experienced this phenomenon, which plays games with our perception and has the effect of making us feel like we're in a bizarro universe. But there's no doubt about it these days you're a victim of "shrinkflation" and it's increasingly common.
This term, a combination of the words "shrink" and inflation," refers to a marketing technique that consumer associations have been alerting about for the past ten years, but which has come to the fore recently, as food prices continue to rise.
On social networks, posts denouncing such practices are indeed becoming increasingly numerous, as the technique gets applied to a range of products in supermarkets. Smaller packages of potato chips, bottles of perfume with reduced capacity... Volumes go down but the price of the products remain the same, if not more!
But "shrinkflation" goes beyond supermarket shelves: it is also practiced in restaurants, as demonstrated by a study published in July by recommendation platform Yelp, which found that the number of reviews featuring the word "shrinkflation" is increasing significantly.
For consumers, particularly those who are tightening their belts to stretch their budgets and make ends meet during this period of record levels of inflation, it's an unwelcome practice to say the least.
ETX Studio
Sun Aug 07 2022
![Shrinkflation: How brands get us to pay more without noticing Shrinkflation: How brands get us to pay more without noticing](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-08/51659700141_Shrinkflation.jpg)
Shrinkflation is a marketing strategy that consists in reducing quantities without impacting prices. - ETX Studio
![Pengecualian cukai Yayasan Al-Bukhary dibatalkan ketika Muhyiddin jadi PM - Peguam Pengecualian cukai Yayasan Al-Bukhary dibatalkan ketika Muhyiddin jadi PM - Peguam](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-03/51679899391_MASHUP.jpg)
Pengecualian cukai Yayasan Al-Bukhary dibatalkan ketika Muhyiddin jadi PM - Peguam
Isu pembatalan pengecualian cukai kepada Yayasan Al-Bukhary dibuat semasa Tan Sri Muhyiddin Yassin memegang jawatan sebagai Perdana Menteri.
![Biskut beracun: 'Terasa masam, mujur dia sempat muntahkan' - Bapa Biskut beracun: 'Terasa masam, mujur dia sempat muntahkan' - Bapa](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/61721036126_TBREMAJARACUN.jpg)
Biskut beracun: 'Terasa masam, mujur dia sempat muntahkan' - Bapa
Remaja lelaki yang nyaris maut selepas termakan biskut dicampur racun di sebuah kebun, pada Jumaat lalu kini stabil dan di pantau selama 72 jam sebelum dibenarkan pulang.
![Isu stoking kalimah Allah: Hidup KK Chai, isteri sengsara 124 hari Isu stoking kalimah Allah: Hidup KK Chai, isteri sengsara 124 hari](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81721035619_TBKKCHAI.jpg)
Isu stoking kalimah Allah: Hidup KK Chai, isteri sengsara 124 hari
Pengasas dan Pengerusi Eksekutif Kumpulan KK Supermart & Superstore Sdn Bhd (KK Mart) memberitahu kejadian stoking tertera kalimah Allah menyebabkan hidupnya sensara dan berlanjutan selama 124 hari.
![Wanita kritikal terperangkap kebakaran bilik sewa meninggal dunia Wanita kritikal terperangkap kebakaran bilik sewa meninggal dunia](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/81720694407_kebakaran.jpg)
Wanita kritikal terperangkap kebakaran bilik sewa meninggal dunia
Seorang wanita yang kritikal selepas terperangkap dalam kebakaran di sebuah bilik sewa bangunan empat tingkat di Jalan Plaza Mahkota di sini Khamis lepas, meninggal dunia ketika dirawat di Hospital Me
![Kes buli siber: Kertas siasatan mendiang Esha dirujuk AG Kes buli siber: Kertas siasatan mendiang Esha dirujuk AG](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-04/71712065120_MKulasegaran.jpg)
Kes buli siber: Kertas siasatan mendiang Esha dirujuk AG
M. Kulasegaran berkata pihak berkuasa perlu menyiasat kes tersebut secara terperinci bagi membawa individu yang bertanggungjawab ke muka pengadilan.
Tarif elektrik antara terendah di Asia Tenggara tarik pelabur asing ke Malaysia
Timbalan Menteri Peralihan Tenaga dan Transformasi Air, Akmal Nasir berkata, kerajaan telah membuktikan tawaran diberikan kepada pelabur berjaya menarik minat syarikat gergasi seperti Google dan Microsoft.
Kertas siasatan buli siber mendiang Esha dirujuk AG
Timbalan Menteri di Jabatan Perdana Menteri (Undang-Undang dan Reformasi Institusi), M. Kulasegaran berkata pihak berkuasa perlu menyiasat kes tersebut secara terperinci bagi membawa individu yang bertanggungjawab ke muka pengadilan.
DBKL perlu pasang 20,000 CCTV
Dewan Bandaraya Kuala Lumpur kini dipertanggungjawabkan untuk mencari peruntukan bagi memasang 20,000 kamera litar tertutup (CCTV) di seluruh negara, serta merangka aktiviti pengawasan yang lebih berkesan, kata Timbalan Perdana Menteri Datuk Seri AHmad Zahid Hamidi.
![Menang RM4.7 juta, saya nak simpan dalam ASB Menang RM4.7 juta, saya nak simpan dalam ASB](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2024-07/51721033245_Sekyss.jpg)
"Menang RM4.7 juta, saya nak simpan dalam ASB"
Pemain MLBB yang mewakili Yoodo Selangor Red Giants, Sekyss berkongsi perancangannya selepas beliau dan pasukan menjadi juara dunia bagi kejohanan MLBB MSC 2024, malam tadi.
AWANI Ringkas: Pindaan akta Mahkamah Syariah perlu sepakat
Ikuti rangkuman berita utama yang menjadi tumpuan sepanjang hari di Astro AWANI menerusi AWANI Ringkas.