ELON Musk promised advertisers he would keep Twitter from turning into a "free-for-all hellscape." This week, advertisers are beginning to demand details on how he plans to uphold the commitment.
A media buyer at one major ad agency, who declined to be named for fear of reprisal, said the agency would meet with Musk this week to ask how the Tesla chief executive plans to clamp down on misinformation on the social media platform.
The buyer also wanted to know how Musk's pledge squared with his own actions, including one tweet over the weekend that spread a conspiracy theory about the attack against U.S. House Speaker Nancy Pelosi's husband Paul.
Other topics include Musk's plan to raise the cost of Twitter's subscription service and serve "half as many ads," and who will serve as advertisers' point of contact after a procession of senior executives, including Twitter's ad chief, left the company since he took over.
The agency's top clients are expected to join the meeting, the media buyer said.
Neither Twitter now Musk immediately responded to request for comment.
After tweeting in 2019 about his dislike of advertising, Musk is now under pressure to avoid alienating the advertisers who contribute more than 90% of its revenue. He is spending his first week as CEO in New York, with venture capitalist friends joining him in meetings to reassure companies that contribute more than $5 billion annually to Twitter.
Jason Calacanis, an angel investor and podcast host who is assisting Musk in his first week of ownership, tweeted on Monday that Twitter had a "very productive day" of meetings with advertisers and marketers.
Another media buyer who spoke with Reuters said their agency will not meet with Musk until he articulates a direction for Twitter or provides a substantive update on how the platform will serve advertisers.
Some clients have already begun to pause ad spending on Twitter this week, said the second media buyer, who declined to name the advertisers as the source was not authorized to do so.
The buyer said some clients had already pulled out of Twitter due to the months-long chaos around the deal, and some in response to concerns about child sexual abuse material on Twitter.
IPG, an advertising holding company that represents major clients including Coca-Cola and American Express, has advised clients to pause their Twitter ads for the next week, according to a person familiar with the matter.
Even as Musk took meetings with major agencies and advertisers this week, he took to Twitter on Wednesday night with a poll asking users whether advertisers should support freedom of speech or "political correctness." Of more than one million votes, 80% answered "freedom of speech."
"Those type of provocations are not helping to calm the waters," the media buyer said.
More marketers also took to LinkedIn to voice their concerns about Musk's takeover of the platform.
"Unless Elon hires new leaders committed to keeping this 'free' platform safe from hate speech, it's not a platform brands can/should advertise on," said Allie Wassum, global director of social and integrated media for Jordan shoe brand, which is owned by Nike, in a post on Linkedin.
Wassum did not respond to a request for further comment.
Reuters
Thu Nov 03 2022
Elon Musk promised advertisers he would keep Twitter from turning into a "free-for-all hellscape." This week, advertisers are beginning to demand details on how he plans to uphold the commitment. - REUTERS
Kylian Mbappe tandatangan kontrak dengan Real Madrid
Bintang bola sepak Perancis Kylian Mbappe menandatangani kontrak selama lima tahun dengan kelab Sepanyol Real Madrid pada Selasa.
Pelepasan ketujuh air sisa nuklear Fukushima ke laut selesai
Jepun telah menyelesaikan pusingan ketujuh pelepasan air sisa radioaktif yang dirawat dari loji kuasa nuklear Fukushima Daiichi ke Lautan Pasifik pada Selasa.
Empat termasuk kapten maut dalam pertempuran
Empat anggota tentera India termasuk kapten meninggal dunia akibat kecederaan selepas pertempuuran pada malam isnin di Hutan Desa.
Pakistan sahkan 4 warganya terbunuh di Oman
Pakistan berkata pada Selasa empat warganya terbunuh dalam insiden tembakan pada malam Isnin berhampiran ibu negara Oman, Muscat.
Lima terbunuh, puluhan cedera dalam protes antikuota di Bangladesh
Sekurang-kurangnya empat orang terbunuh dan puluhan lagi cedera dalam pertempuran antara pelajar yang memprotes sistem kuota dalam pekerjaan sektor awam dan polis di pelbagai bahagian Bangladesh pada Selasa.
Kerajaan cadang perkenal pembiayaan swasta
Kerajaan menyasarkan untuk memperkenalkan pembiayaan swasta alternatif bagi memastikan kemampanan kewangan program sektor air, sekali gus mengurangkan kebergantungan pada perbelanjaan kerajaan dan mengukuhkan daya tahan.
Saya tak fitnah Guan Eng, cuma jelaskan siasatan SPRM - Muhyiddin
Presiden Bersatu Tan Sri Muhyiddin Yassin memberitahu Mahkamah Tinggi Kuala Lumpur hari ini bahawa beliau tidak memfitnah Lim Guan Eng berhubung isu pengecualian cukai terhadap Yayasan Albukhary
KPT alu-alukan dapatan, cadangan PAC - Zambry
Ini termasuklah cadangan pelaksanaan Garis Panduan Pelaburan dan Pembiayaan oleh Universiti Awam 2024 kepada anak-anak syarikat di bawah seliaan Kementerian Pendidikan Tinggi (KPT).
Lebih 340,000 syarikat buat transaksi serah simpan maklumat pemunyaan benefisial
Sebanyak 340,637 syarikat telah membuat transaksi serah simpan maklumat pemunyaan benefisial (beneficial ownership) bagi tempoh 1 April hingga 14 Julai lepas.
Polis tunggu laporan makmal tentukan punca kematian Nur Farah Kartini
Polis sedang menunggu laporan makmal bagi menentukan punca kematian berhubung kes pembunuhan bekas penuntut Universiti Pendidikan Sultan Idris, Nur Farah Kartini Abdullah.
Suruhanjaya Eropah dapati X milik Elon Musk langgar undang-undang digital EU
Platform media sosial Elon Musk, X, didapati melanggar undang-undang digital EU kerana menipu pengguna dan kegagalan dalam ketelusan, kata Suruhanjaya Eropah dalam satu penemuan awal.
Pendapatan X merosot teruk, bakal lancar sistem pembayaran sendiri
Pendapatan X dalam enam bulan pertama 2023 ialah $1.48 billion yang bersamaan penyusutan 40 peratus berbanding tempoh sama tahun lalu.
Indonesia sedia haramkan X jika tidak halang kandungan lucah
Menteri berkenaan telah menghantar surat amaran kepada X berkaitan perkara ini.
Menteri Indonesia ancam tutup X kerana kandungan lucah
Kerajaan Indonesia akan menghantar lebih banyak surat amaran sebelum memutuskan kemungkinan penutupan.
Elon Musk tarik tuntutan saman ke atas OpenAI, Sam Altman
Tiada sebab diberikan mengapa saman ditarik dan pihak Elon Musk belum mengemukakan sebarang kenyataan rasmi mengenainya.
Elon Musk mahu haramkan penggunaan peranti Apple di syarikat miliknya
Pada pandangan Musk, ini akan mendatangkan risiko sekuriti yang serius.
Elon Musk mungkin tinggalkan Tesla jika tidak dibayar $56 bilion
Robyn Denholm, salah seorang lembaga pengarah berkata, Tesla perlu mengotakan janji jika ingin Elon Musk kekal bersama syarikat.
Nilai pasaran Nvidia cecah AS$3 trilion
Nilai pasaran Nvidia melonjak ke paras tertinggi, mencecah $3 trilion pada Rabu.
Angkasawan bersedia untuk penerbangan pertama Starliner
CST-100 Starliner dengan dua orang angkasawan dijangka berlepas pada jam 12:25 tengah hari dari Pusat Angkasa Kennedy NASA di Florida.
xAI Milik Elon Musk raih suntikan dana pelaburan berjumlah AS$6 bilion
Ia termasuk daripada Sequoia Capital, Prince Alwaleed Bin Talal and Kingdom Holding, dan beberapa pihak yang lain.