Leading online store, Lazada Malaysia, is offering customers offline payment services in stores, nationwide, through its partnership with 7-Eleven Malaysia Sdn Bhd and its strategic partner and technology provider for in-store payment services, MOLPay Malaysia.

Chief Executive Officer Hans-Peter Ressel said this would allow payment flexibility for customers through offline transactions.

"Some customers prefer cash on delivery, some online transaction while other customers like to pick up their items there in the stores.

"We cater our services for different types of customers," he told reporters after launching the over-the-counter payment solutions here today.

The partnership is a strategic fit, leveraging on 7-Eleven and MOLPay's individual strengths, and Lazada viewed this as an alternative payment option for online shoppers, he said.

"Through this collaboration, we enable Malaysians to shop for over 12 million items available on our website, combining with the familiarity of paying over-the-counter at any 7-Eleven store, nationwide," he added.

7-Eleven is the number one convenience store chain in the country with more than 2,150 stores, serving more than 900,000 customers every day.

Chief Executive Officer Gary Brown said there was a tremendous increase in Lazada customer''s payment in 7-Eleven stores as customers preferred to hand out their cash and receive their items.

"Hence, we believe that it is important for us to keep up with the hottest trends, as well as, introduce new products and services that would garner further attraction and leave a positive impact on our customers," said Brown. -- Bernama