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As we gear up for Visit Malaysia Year 2026, the country is setting its sights on attracting some 36 million tourists. But what do global tourists today really want and expect, and is Malaysia delivering on those expectations? On this episode of #ConsiderThis Melisa Idris speaks to Gary Bowerman, Director of the travel consulting and research firm, Check-in Asia, and Co-Founder of High-Yield Tourism.

As we gear up for Visit Malaysia Year 2026, the country is setting its sights on attracting some 36 million tourists. But what do global tourists today really want and expect, and is Malaysia delivering on those expectations? On this episode of #ConsiderThis Melisa Idris speaks to Nigel Wong, President of the Malaysian Association of Tour & Travel Agents (MATTA).

There is a need to embrace more sustainable tourism practices and regulations to ensure long-term viability of Malaysia's tourism sector.

Strategic cooperation among various parties in the next three years are crucial to make a success of the Visit Malaysia Year 2026 (VM2026) campaign.