Notepad With Ibrahim Sani: Influencers abound, are Uni degrees still relevant?
Malaysia's online community thrives, with influencer marketing gaining prominence, driven by the success of celebrity influencers. However, a concerning trend is emerging. SPM school-leavers are increasingly choosing social media influencing over higher education. Full discussion tonight with Jagdish Singh Malhi, the Director of Student Recruitment & Marketing, University of Nottingham Malaysia. #NotepadWithIbrahimSani
Mon Oct 30 2023
![Virtual influencers: Meet the AI-generated figures posing as your new online friends - as they try to sell you stuff Virtual influencers: Meet the AI-generated figures posing as your new online friends - as they try to sell you stuff](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-09/61695105796_lilmi.jpg)
Virtual influencers: Meet the AI-generated figures posing as your new online friends - as they try to sell you stuff
Virtual influencers are transforming the way content is created, consumed and marketed online.
Sun Sep 24 2023
![Sakawa Boys: Meet Ghana's online romance scammers Sakawa Boys: Meet Ghana's online romance scammers](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-12/61671000561_LoveScam.jpg)
Sakawa Boys: Meet Ghana's online romance scammers
They comb through FB and Instagram, swiping photos of influencers, actresses and adult film actors to create fake accounts on dating sites.
Sat Aug 26 2023
![Influencers take stock of life and dreams if US bans TikTok Influencers take stock of life and dreams if US bans TikTok](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2023-03/41679657012_TIKTOK.jpg)
Influencers take stock of life and dreams if US bans TikTok
Beyond popularity and fans, TikTok backers believe it provides livelihoods, paths to social change and a sense of community.
Fri Mar 24 2023
![SC reminds public to be wary of self-proclaimed investment gurus SC reminds public to be wary of self-proclaimed investment gurus](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-10/41665733438_DrAwangAdek.jpg)
SC reminds public to be wary of self-proclaimed investment gurus
Awang Adek said there has been increasing use of "celebrities or influencers" to promote retail investment offerings on social media.
Fri Oct 14 2022
![Art fairs are opening up to influencers... on certain conditions Art fairs are opening up to influencers... on certain conditions](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-05/81652438753_ArtBaselHongKong.jpg)
Art fairs are opening up to influencers... on certain conditions
If they have quickly become the darlings of museums, art fairs are still reluctant to call on these art world newcomers.
Mon May 16 2022
![Banjir: Lumpur tebal sampai paras lutut - Khairulaming, Azfarheri bergabung cuci rumah mangsa Banjir: Lumpur tebal sampai paras lutut - Khairulaming, Azfarheri bergabung cuci rumah mangsa](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-12/81640179136_bantuanbanjir.jpg)
Banjir: "Lumpur tebal sampai paras lutut" - Khairulaming, Azfarheri bergabung cuci rumah mangsa
Pada saat ramai sukarelawan membantu meringankan beban mangsa banjir di sekitar ibu kota, dua orang influencers, Khairulaming dan Azfarheri juga tidak mahu ketinggalan menghulurkan bantuan.
Wed Dec 22 2021
![From 'The Holiday' to 'Love Hard': The holiday rom-coms that also influence your wardrobe From 'The Holiday' to 'Love Hard': The holiday rom-coms that also influence your wardrobe](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-12/71639194444_CHRISTMAS.jpg)
From 'The Holiday' to 'Love Hard': The holiday rom-coms that also influence your wardrobe
After TV shows and video games, holiday-themed romantic comedies are proving to be the latest fashion influencers.
Sat Dec 11 2021
![Asia's biggest flower market makes stars out of influencers Asia's biggest flower market makes stars out of influencers](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-12/61638857474_CAICAI.jpg)
Asia's biggest flower market makes stars out of influencers
Where once people visited markets and florists themselves, they are increasingly shopping for blooms via their smartphones.
Tue Dec 07 2021
![Social media influencers urged to spread word on govt policies - Sabah CM Social media influencers urged to spread word on govt policies - Sabah CM](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-12/51638715644_KetuaMenteriSabah.jpg)
Social media influencers urged to spread word on govt policies - Sabah CM
Social media influencers, especially those in Sabah, have been asked to play their part in delivering information about government policies implemented on behalf of the public.
Sun Dec 05 2021
![Beyonce is one of streetwear's major influencers Beyonce is one of streetwear's major influencers](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-03/71615781708_Beyonce.jpg)
Beyonce is one of streetwear's major influencers
Searches for Telfar increased by 500 pct the day after Beyonce stepped out showing a white Telfar shopping bag, during a lunch with Jay-Z.
Wed Sep 22 2021
![What are 'genuinfluencers,' and how are they taking authenticity to social networks? What are 'genuinfluencers,' and how are they taking authenticity to social networks?](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-03/61616210246_socialmedia.jpg)
What are 'genuinfluencers,' and how are they taking authenticity to social networks?
Too perfect, too smooth, too unreal: the influencers who embrace this type of aesthetic are no longer popular.
Fri Sep 10 2021
![Paid influencers must label posts as ads, German court rules Paid influencers must label posts as ads, German court rules](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-09/61631181323_instagram.jpg)
Paid influencers must label posts as ads, German court rules
The court said one fitness influencer should have been clear she was advertising when she was paid to promote a brand of jam.
Thu Sep 09 2021
![Which social network earns influencers the most money? Which social network earns influencers the most money?](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-09/51631107555_socmed.jpg)
Which social network earns influencers the most money?
TikTok, YouTube, Twitter, Facebook or Instagram? Which platform makes influencers the big bucks?
Wed Sep 08 2021
![Afghan influencers go dark on social media as Taliban return Afghan influencers go dark on social media as Taliban return](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-08/41629605409_FACEBOOK.jpg)
Afghan influencers go dark on social media as Taliban return
The return of the hardline Islamist group has sent a shockwave through Afghanistan's social media.
Sun Aug 22 2021