![Ashitaba incoming: Meet the beauty industry's latest star ingredient Ashitaba incoming: Meet the beauty industry's latest star ingredient](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-08/71628313592_ASHITABA.jpg)
Ashitaba incoming: Meet the beauty industry's latest star ingredient
This Japanese plant could start making inroads into the world of cosmetics, especially in natural oils to enhance the skin.
Sat Aug 07 2021
![Meet the Moroccan women making Argan oil for the beauty industry Meet the Moroccan women making Argan oil for the beauty industry](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-06/71623819659_MOROCCO.jpg)
Meet the Moroccan women making Argan oil for the beauty industry
The argan oil has become highly prized by the global beauty industry as an anti-aging skin treatment and restorative for hair.
Sun Jun 20 2021
![Gua Sha: The anti-aging massage technique that's taking TikTok by storm Gua Sha: The anti-aging massage technique that's taking TikTok by storm](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-05/61620396603_MASSAGE.jpg)
Gua Sha: The anti-aging massage technique that's taking TikTok by storm
TikTokers have been going wild for Gua Sha, an anti-aging beauty technique straight out of China.
Sun May 09 2021
![How starfish collagen could soon be a go-to ingredient for anti-aging cosmetics How starfish collagen could soon be a go-to ingredient for anti-aging cosmetics](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-04/51619765758_STARFISH.jpg)
How starfish collagen could soon be a go-to ingredient for anti-aging cosmetics
Researchers set out to develop a method that could significantly enhance the absorption rate of collagen peptides originating from starfish.
Sat May 01 2021
![Centella Asiatica: The age-old plant that's the latest skincare star Centella Asiatica: The age-old plant that's the latest skincare star](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-04/71618625045_SKINCARE.jpg)
Centella Asiatica: The age-old plant that's the latest skincare star
Centella Asiatica stands out from the crowd as a major ally when it comes to caring for skin and combatting skin aging.
Sat Apr 17 2021
![Could chia seeds be the latest anti-aging beauty ally? Could chia seeds be the latest anti-aging beauty ally?](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2021-01/81611913200_CHIASEEDS.jpg)
Could chia seeds be the latest anti-aging beauty ally?
Chia seeds could soon also help tackle the signs of aging, becoming a major anti-aging ally in the beauty world.
Fri Jan 29 2021
![The prickly pear and its natural anti-aging properties The prickly pear and its natural anti-aging properties](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2020-09/51599040201_PEAR.jpg)
The prickly pear and its natural anti-aging properties
Rich in vitamin E, polyunsaturated fatty acids and sterols, prickly pear seed oil is mainly used in cosmetics for its anti-aging properties.
Wed Sep 02 2020
![The Sephora effect: How the cosmetics retailer transformed the beauty industry The Sephora effect: How the cosmetics retailer transformed the beauty industry](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2015-03/61425966929_295x200.jpg)
The Sephora effect: How the cosmetics retailer transformed the beauty industry
Sephora and Ulta, gained traction with shoppers by offering an in-store experience that is distinct in the beauty marketplace.
Tue Mar 10 2015