I wonder if you are also like me – my attention span is getting shorter and shorter.
If I am in a meeting, a discussion more than 30 minutes will drive me crazy.
If there are no magic moments in the first 3 minutes of a presentation on a proposal, I will get so annoyed.
And of course in the power-point presentation, if there is no excitement in the bullet points, I will go nuts. And, in some organizations, “they’ insist that presentation must be in a certain format using only certain colours – crazy. It limits creativity and will bore me to death.
In a recent Fortune Magazine article, writer Anne Fisher wrote, the average adult attention span has plummeted from 12 minutes a decade ago to just 5 minutes now.
The Associated Press also highlighted an interesting survey by Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer entitled “Not Quite the Average: An Empirical Study of Web Use”. The findings stated the average attention span in 2012 was 8 seconds while the attention span in 2000 was 12 seconds.
Why?
I believe technology is partly to be blamed. We want everything to be short. A twitter message cannot be more than 140 characters.
We are also bombarded with too many audio visual alternatives and because we are afraid of missing out, we will move from one source of information to another at lightning speed. With very limited time, we a ‘forced’ to train ourselves not to spend too much time on any one information source.
We will soon prefer not to read long reports and look for the “executive summary”, “the gist’, “the big picture” and we be missing some important details or nuances.
And the devil is in the details...
Soon, instead of watching a 30 minute TV programme we might just prefer the 15 minute version. Why? Simply because we are always in a hurry.
At AWANI, many programmes are now 15 minutes instead of the “traditional” 30 minutes long. And many of AWANI’s 15 minute programmes are doing well both on television and online.
Earlier today I heard an interesting radio ad – sambal belacan express – you don’t need to heat the shrimp paste, pound the chillies and onions to enjoy sambal belacan for dinner. It is now ready in a packet – just heat it.
Stories will now follow the ‘instant noodle’ way.
“Bite” size is the right size.
And we are all walking faster now…don’t you think so?
Suhaimi Sulaiman
Sun Jul 28 2013
Bekalan elektrik terputus, 165,000 penduduk Toronto terjejas banjir
Banjir juga menyebabkan beberapa kenderaan di bandar itu terkandas di jalan yang ditenggelami air berhampiran Jambatan Dundas.
Dua warga AS antara yang ditemui maut di hotel Thailand
Menurut polis Thailand, kesemua mangsa adalah berketurunan Vietnam, dengan dua daripadanya membawa pasport AS.
AWANI Pagi: Berita tumpuan & menarik di astroawani.com [17 Julai 2024]
[LANGSUNG] Fokus #AWANIpagi 17 Julai 2024 7.30 pagi,
Antara fokus Awani Pagi bersama Nursyazwani Saiful Sham & Azib Zikry
1. Keluarga Nur Farah Kartini mohon henti keluar kenyataan guris hati
2. Kim Pan-gon akui akan rindui sokongan rakyat Malaysia
3. Astro penyiar rasmi Sukan Olimpik Paris 2024
Antara fokus Awani Pagi bersama Nursyazwani Saiful Sham & Azib Zikry
1. Keluarga Nur Farah Kartini mohon henti keluar kenyataan guris hati
2. Kim Pan-gon akui akan rindui sokongan rakyat Malaysia
3. Astro penyiar rasmi Sukan Olimpik Paris 2024
Langkah menoktahkan kemiskinan tegar di Sabah antara tumpuan Dewan Rakyat
Ahli Parlimen Kinabatangan, Datuk Seri Bung Moktar Radin meminta Menteri Ekonomi menyatakan langkah tersebut pada sesi jawab lisan.
Kerajaan cadang perkenal pembiayaan swasta pastikan kemampanan sektor air
Kerajaan menyasarkan untuk memperkenalkan pembiayaan swasta alternatif bagi memastikan kemampanan kewangan program sektor air.
[INFOGRAFIK] Tarikh-tarikh penting Istiadat Pertabalan Yang Di-Pertuan Agong ke-17
Berikut adalah info berkenaan dengan tarikh-tarikh penting Istiadat Pertabalan Yang Di-Pertuan Agong ke-17
Menendez didapati bersalah ke atas 16 pertuduhan rasuah
Juri di Mahkamah Persekutuan Manhattan membacakan keputusannya pada Selasa selepas berbincang selama lebih 12 jam selama tiga hari.
Tindakan keras terhadap penjualan racun makhluk perosak haram - CAP
CAP menggesa Lembaga Racun Makhluk Perosak segera mengambil tindakan keras terhadap penjualan racun makhluk perosak haram di negara ini dan menguatkuasakan dengan tegas Akta Racun Perosak 1974.
SDG: UTP lahir pelajar berkemahiran, tinggi tanggungjawab sosial
UTP berhasrat mendidik pelajar bukan sahaja untuk mahir dalam aspek teknikal tetapi juga untuk menjadi warganegara yang bertanggungjawab dari segi kemahiran dan keupayaan sosial.
RUU 355: Pindaan perlu untuk praktikaliti, keadilan
Apa sahaja pindaan terhadap akta itu perlu berjalan selari dengan persediaan mereka yang bertanggungjawab melaksanakannya, seperti mahkamah syariah, pegawai penguatkuasa agama dan peguam syarie.