Video kempen kesedaran kanser payudara didakwa hina wanita, MyTeksi mohon maaf

Madiha Abdullah
Oktober 7, 2015 17:59 MYT

Dalam iklan berdurasi 3 minit 15 saat itu, ia cuba membawa penonton melihat kehidupan wanita tanpa payudara.

Pengurusan MyTeksi membuat permohonan maaf selepas video kempen kesedaran tentang bahaya kanser payudara yang diterbitkannya dikritik ramai.

Dalam video berdurasi 3 minit 15 saat itu, ia cuba membawa penonton melihat kehidupan wanita tanpa payudara.

Ia menerima reaksi negatif netizen yang menyifatkan ia bukan sekadar berunsur seksis dan menghina kaum wanita, tetapi juga sangat tidak masuk akal.

Kempen myteksi tu tak hormat wanita langsung.Yang penting tak hormat pesakit kanser payudara.Peranan wanita BUKAN hanya untuk ada buah dada.
— Jebs (@_TheJebs) October 7, 2015

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that's bloody offensive for god sake myteksi
— Memang aku nak (@Furdust) October 7, 2015

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It's good to know you can objectify women in all sorts of context including CANCER. Ugh #myteksi why just why
— Nat² (@pawsie494) October 7, 2015

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Not funny, not clever, not witty at all @myteksi https://t.co/EBHgxlmnnA
— Zana Fauzi (@whataboutzana) October 7, 2015

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dear @myteksi your breast cancer awareness campaign is so distasteful.
— nadirah zakariya (@nadirahzakariya) October 7, 2015

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My aunt died of breast cancer. I find @myteksi and @GRIMFILM campaign is done in very poor taste.
— Fazri (@tenoq) October 7, 2015

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MyTeksi dalam permohonan maaf di laman Twitter menjelaskan, video tersebut bukan bertujuan memperkecilkan atau menghina, sebaliknya mereka ingin menghantar mesej tentang pentingnya kesihatan payudara, di samping perlunya kaum lelaki untuk turut sama prihatin tentang penyakit berkenaan.

Wee glad #GrabItBeatIt grabbed your attention. It's our campaign to raise awareness about breast cancer and breast health. 1/3
— MyTeksi (@myteksi) October 7, 2015

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We wanted women to self-check as early detection saves http://t.co/TYkBvZCfdN must play their part to remind their loved ones to do so.2/3
— MyTeksi (@myteksi) October 7, 2015

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We apologize if it offended you. Find out how to self-check here. http://t.co/5kgvzst8ns 3/3
— MyTeksi (@myteksi) October 7, 2015

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Video tersebut merupakan satu bentuk sokongan syarikat berkenaan terhadap kempen bulan Oktober sebagai bulan kesedaran kanser payudara.

Video kempen kesedaran kanser payudara dari laman Youtube TheGRIMFilm.

TONTON: Jalani pemeriksaan elak risiko kanser

BACA: Mamogram: Jangan takut periksa payudara anda!

#Kempen Kesedaran Kanser Payudara #myteksi

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