Customers across the US will soon be able to choose the type of bun, cheese and sauce on their McDonald’s burgers at tablet-enabled kiosks in a new menu concept aimed at boosting flagging sales and winning new -- and lost -- clientele.
After quietly testing out the ‘Create Your Taste’ menu at a handful of units in Southern California, McDonald’s will be immediately expanding the concept to 30 locations in Illinois, Wisconsin, Georgia, Missouri and Pennsylvania, reports USA Today.
And next year, the menu innovation will roll out to about 2,000 US restaurants across the country -- equal to about one in seven units in the US.
Instead of placing orders at the counter, the Create Your Taste platform allows customers to place their order at digital kiosks and customize their sandwiches with their desired toppings, including sauces, cheese, bun, vegetables and protein -- chicken or beef.
Self-order kiosks already exist at restaurants across France, allowing customers to bypass the counter and pick up their order directly.
The new concept is being rolled out amid flagging sales and stiff competition from rivals such as Chipotle, Subway, Starbucks and mid-sized burger brands -- Shake Shack, Five Guys and In-N-Out Burger -- which have succeeded in attracting the most coveted consumer market: Millennials.
In their latest November financial statement, the company posted a 2.2 percent drop in global sales compared to the same period last year. In the US, sales were down 4.6 percent; in Europe, sales dropped 2 percent, and in Asia, Middle East and Africa, sales declined 4 percent.
And while the burger giant is hoping that the new customized menu options will help win back lost customers and attract new ones, customers will have to expect longer wait times for their orders, and more significantly, higher price points -- up to $8 for a burger, drink and fries.
AFP RELAXNEWS
Wed Dec 10 2014
![McDonald's to roll out customized burger menu concept McDonald's to roll out customized burger menu concept](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/http://img.astroawani.com/2014-12/81418141277_295x200.jpg)
A McDonald's self-order kiosk in France. -Photo: McDonald's Europe - AFP Relaxnews Photo
10 Berita Pilihan - (16 Julai 2024
Antara pelbagai berita dalam dan luar negara yang disiarkan di Astro AWANI, berikut adalah yang paling menjadi tumpuan sepanjang hari ini.
PAC beri tempoh tiga bulan kepada HRD Corp
Jawatankuasa Kira-kira Wang Negara (PAC) memberi tempoh tiga bulan kepada Perbadanan Pembangunan Sumber Manusia (HRD Corp) untuk mengemukakan laporan tindakan susulan terhadap syor jawatankuasa itu.
Kylian Mbappe tandatangan kontrak dengan Real Madrid
Bintang bola sepak Perancis Kylian Mbappe menandatangani kontrak selama lima tahun dengan kelab Sepanyol Real Madrid pada Selasa.
Pelepasan ketujuh air sisa nuklear Fukushima ke laut selesai
Jepun telah menyelesaikan pusingan ketujuh pelepasan air sisa radioaktif yang dirawat dari loji kuasa nuklear Fukushima Daiichi ke Lautan Pasifik pada Selasa.
Empat termasuk kapten maut dalam pertempuran
Empat anggota tentera India termasuk kapten meninggal dunia akibat kecederaan selepas pertempuuran pada malam isnin di Hutan Desa.
Pakistan sahkan 4 warganya terbunuh di Oman
Pakistan berkata pada Selasa empat warganya terbunuh dalam insiden tembakan pada malam Isnin berhampiran ibu negara Oman, Muscat.
Lima terbunuh, puluhan cedera dalam protes antikuota di Bangladesh
Sekurang-kurangnya empat orang terbunuh dan puluhan lagi cedera dalam pertempuran antara pelajar yang memprotes sistem kuota dalam pekerjaan sektor awam dan polis di pelbagai bahagian Bangladesh pada Selasa.
Kerajaan cadang perkenal pembiayaan swasta
Kerajaan menyasarkan untuk memperkenalkan pembiayaan swasta alternatif bagi memastikan kemampanan kewangan program sektor air, sekali gus mengurangkan kebergantungan pada perbelanjaan kerajaan dan mengukuhkan daya tahan.
Saya tak fitnah Guan Eng, cuma jelaskan siasatan SPRM - Muhyiddin
Presiden Bersatu Tan Sri Muhyiddin Yassin memberitahu Mahkamah Tinggi Kuala Lumpur hari ini bahawa beliau tidak memfitnah Lim Guan Eng berhubung isu pengecualian cukai terhadap Yayasan Albukhary
KPT alu-alukan dapatan, cadangan PAC - Zambry
Ini termasuklah cadangan pelaksanaan Garis Panduan Pelaburan dan Pembiayaan oleh Universiti Awam 2024 kepada anak-anak syarikat di bawah seliaan Kementerian Pendidikan Tinggi (KPT).