PKNS PLUS 'Must Buy' campaign exceed target, nets RM37.8 mln in property sales

KUALA LUMPUR: Selangor State Development Corporation (PKNS) exceeded its sales target by 158 per cent, netting RM37.8 million in sales that involved 68 property units in its PKNS PLUS Must Buy campaign which was held on Aug 28 and 29.

Among the most popular projects with buyers were Puteri Elaisha in Kota Puteri, Sijangkang and Selangorku aparments in Cyberjaya.

Chief operating officer Suhaimi Kasdon said based on the property buying trends this year, PKNS expects the demand for property to continue rising.

"The success of this campaign was due to the detailed tactical planning from the sales unit, apart from the various offers and incentives given to PKNS customers," he said. "The sales and marketing strategy, in terms of product, price, and location, had proven to be effective."

Suhaimi said the other contributing factors of the successful campaign were the low overnight policy rate (OPR), stamp duty exemption, and discounts of up to 20 per cent.

PKNS PLUS Must Buy was a property sales campaign for the public to own PKNS property with rebates and exclusive discounts for buyers during the promotion period.

In line with modern trends, PKNS said the online experience is an important marketing medium for its property sales as it has made it easier for buyers to access information on PKNS property.

The campaign was done in hybrid mode, which is both digital and conventional, with online sales done through PKNS X Line and Media Sosial PKNS Property.

-- BERNAMA