According to Rentrak, takings for 'Zero Dark Thirty' and 'Amour' in North American cinemas have each increased by 1,000% since their Oscar nominations.
Between January 10, when the nominees were announced, and February 24, when the 85th Oscars ceremony took place, takings for "Zero Dark Thirty" increased by 1,570% in the United States and Canada. Takings for Kathryn Bigelow's film about the manhunt for Bin Laden went from $5.5M before its nomination to over $90M after it.
Michael Haneke's "Amour" also benefited from its nomination. Earnings for the film, which won the Oscar for Best Foreign Language Picture, increased by 1,250%, from $381,277 to $5.1M.
The Oscars had a positive effect on "Silver Linings Playbook" but to a lesser extent, helping it make 195% more between January 10 and February 24.
Among the other movies nominated for Best Picture, Quentin Tarantino's "Django Unchained" experienced a 39% increase, "Les Misérables" increased by 34%, "The Life of Pi" by 23% and "Lincoln" by 22%.
There was some enthusiasm for winner "Argo," which saw a 17% increase in takings. Takings for "Beasts of the Southern Wild" increased by 11%.
AFP RELAXNEWS
Wed Feb 27 2013
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