ANYTHING is possible in the United States, even getting married in a supermarket. Aldi has just made a savvy marketing move that might have quickie Las Vegas weddings looking old-fashioned. If you ever dreamed of saying yes to your better half in between the produce section and the cookie shelves, Aldi is making it a reality.
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Now it's the US branch of German grocery stores multinational Aldi that is getting closer to its customers by taking on the role of wedding planner for a couple of them. The operation, which only concerns the American market, consists of organizing a wedding amidst its store shelves, or rather those of its model flagship located in Batavia, Illinois. A company employee will perform the wedding ceremony.
From the fresh produce department to the frozen food section, all the store's spaces will be transformed into a wedding venue capable of hosting up to 50 guests. All the details have been thought out, including a photoshoot by a professional photographer to immortalize the day as well as wedding favors.
As for the catering, Aldi will use its flagship products to serve appetizers and provide a branded, tiered wedding cake. According to US media Today, the retailer will also provide for the bride's hair and makeup. Of course, the newlyweds won't go away from their big day without a gift. The grocery retailer will offer them a year of food shopping.
Lovebirds who dream of saying yes to each other with a cash register and shopping cart in the background need only tell their love story and explain why it is special in order to have a chance of becoming the lucky couple to benefit from this marketing move.
The retailer has also indicated to Today that the operation could be renewed down the line. Only the first 500 entries will be studied by Aldi in their quest to find the winning couple.
ETX Studio
Sun Aug 07 2022
![When walking down a grocery store aisle leads to the altar! When walking down a grocery store aisle leads to the altar!](https://resizer-awani.eco.astro.com.my/tr:w-177,h-100,q-100,f-auto/https://img.astroawani.com/2022-08/71659699074_ALDI.jpg)
Aldi is playing wedding planner for one lucky US couple. - ETX Studio
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