SPORTS equipment manufacturer Puma has announced the launch of a circular pilot project to test a biodegradable version of its most iconic shoe, the Suede. No less than 500 people will take part in the "Re:Suede - No Time For Waste" pilot, which aims to optimize waste management in the footwear industry.
What will tomorrow's shoes and accessories look like?
From 3D printing and turning greenhouse gases into biomaterial, to innovative and sustainable materials, the fashion industry is coming up with all kinds of ways to make the sector greener or at least less polluting with innovations designed to reduce environmental impact upstream, during or after product manufacturing.
With its new "Re:Suede - No Time For Waste" pilot project, Puma is tackling the post-product phase and, more specifically, waste management.
The brand has unveiled a new pilot to test a biodegradable version of its Suede sneaker, a model that launched in 1968.
Based on new technologies, this special edition will be made from sustainable materials, including Zeology tanned suede, biodegradable TPE, and hemp fibers. Some 500 participants in Germany will be selected to join the scheme, which will launch in January 2022, and will allow participants to wear the "Re:Suede" shoes for six months before sending them back to Puma.
The aim is to ensure the durability of the shoe in real-life conditions and to ensure its effective biodegradability.
The sneakers will then be sent to the Valor Compostering B.V. recycling center, owned by Ortessa Groep B.V., based in the Netherlands.
"The goal of this step is to determine if Grade A compost can be produced for agricultural use," explains Puma. The brand intends to share the results of this research to enable the entire footwear industry to improve its waste management.
This isn't the first time that Puma has launched a project of this kind. In 2012, the brand previously developed a biodegradable sneaker, launched as part of its InCycle collection.
However, this first initiative was discontinued after four seasons due to "low demand and the need for further research and development," according to the manufacturer.
This latest trial forms part of the brand's "Forever Better" sustainability strategy, which aims to reduce waste by 2025 through a variety of solutions, including increasing the use of recycled polyester, and setting up product take-back schemes.
ETX Studio
Tue Nov 09 2021
The Puma Suede sneaker. - ETX Studio
Keputusan representasi Papagomo gugur kes hasut 6 Januari 2025
Keputusan representasi dikemukakan bekas Exco Pemuda Umno Wan Muhammad Azri Wan Deris atau lebih dikenali Papagomo bagi menggugurkan pertuduhan menghasut yang mendatangkan kebencian terhadap Yang di-Pertuan Agong Sultan Ibrahim akan diketahui 6 Januari depan.
Fenomena air pasang di Pelabuhan Klang terkawal
Sebanyak enam balai terlibat bagi pemantauan ini dan tumpuan adalah untuk melihat jika fenomena itu memberikan kesan signifikan kepada masyarakat setempat.
Chegubard akan kemuka representasi gugur tuduhan fitnah
Badrul Hisham Shaharin atau Chegubard akan mengemukakan representasi bagi menggugurkan pertuduhan mengeluarkan kenyataan fitnah yang akan merosakkan nama baik Yang di-Pertuan Agong Sultan Ibrahim, Januari lepas.
Na'imah gagal tangguh sementara bayar RM313.82 juta kepada LHDN
Isteri bekas Menteri Kewangan, Tun Daim Zainuddin, Toh Puan Na'imah Abdul Khalid gagal menangguhkan sementara perintah supaya membayar tunggakan cukai pendapatan berjumlah RM313.82 juta kepada LHDN.
Tiga termasuk dua pegawai penguat kuasa, Pulau Pinang ditahan
Dua pegawai agensi penguat kuasa dan seorang warga Bangladesh ditahan Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) Pulau Pinang kerana dipercayai terbabit mengatur kemasukan warga asing menerusi laluan kaunter khas di Lapangan Terbang Antarabangsa Pulau Pinang.
Terus perangi Rasuah, peruntukan SPRM ditingkatkan kepada RM360 juta
Kerajaan memberi kebebasan sepenuhnya kepada Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) menyiasat dan mengambil tindakan tegas bagi mengheret pesalah rasuah ke muka pengadilan.
Belanjawan 2025: RM150 juta kepada PBT dan JPS, RM600 juta kepada NADMA
Anwar berkata pengurusan bencana negara terus ditambah baik di samping menyegerakan pelaksanaan projek tebatan banjir melibatkan kerjasama semua kontraktor.
Sektor pendidikan terima RM64.1 bilion, tertinggi dalam sejarah
Perdana Menteri, Datuk Seri Anwar Ibrahim memberitahu Kementerian Pendidikan diberi peruntukan RM64.1 bilion peruntukan tertinggi dalam sejarah.
Kerajaan meluluskan Forest City sebagai Pulau Bebas Cukai - PM
Skim Pejabat Keluarga Tunggal telah diluncurkan untuk Zon Kewangan Khas Forest City bagi menggalakkan pengurusan dana Keluarga, kata PM Anwar Ibrahim
Belanjawan 2025: Ada ibu bapa warga emas? Ini manfaat membabitkan mereka
Belanjawan 2025 menaikkan bantuan bulanan untuk warga emas serta memperluaskan pelepasan cukai berkaitan penjagaan kesihatan dan sukan.
KPDNHEP Selangor sita barang tiruan jenama mewah bernilai RM10 ribu
Hasil serbuan mendapati terdapat penjualan pelbagai jenis pakaian dan beg berjenama Puma, Burberry, Michael Kors dan Tommy Hilfiger.