Cradle, Supernewsroom team up to boost PR work for startups

Malaysia's startup accelerator Cradle will be forming a strategic partnership with Supernewsroom, Asia's first media digital platform.

This partnership is to further drive the growth of homegrown startups to success by enhancing their public relations (PR) initiatives and allowing the public and consumers to better understand the work that these startups are doing.

The first of its kind in Malaysia, this strategic partnership merges the expertise and extensive experience of the startup industry that Cradle possesses, with Supernewsroom's capability and proficiency in maximising media exposure, ultimately generating publicity especially for entrepreneurs.

The partnership springs from Cradle and Supernewsroom's shared vision to provide a complete solution for startups to gain media traction and publicity.

A Memorandum of Understanding (MoU) between Cradle and Supernewsroom will be signed this Dec 6.