Celcom Axiata Bhd, the country's second largest operator, will launch the much-awaited Samsung GALAXY S4 this Saturday.

The launch, which will be held at selected Blue Cube stores and Celcom Xclusive Partners nationwide, will allow customers to buy the new smartphones for as low as RM588.

The three participating Celcom stores are Blue Cube @ Sunway in Kuala Lumpur, Blue Cube All Season Place, Ayer Hitam in Penang, and Celcom Taman Molek in Johor Bahru, whereas the three participating partners are Full Line Communications Sdn Bhd along Jalan Tengku Ampuan Zabedah in Shah Alam, Selangor, RM Link Sdn Bhd in 1st Avenue Mall in George Town, Penang, and Prepaid Technologies Sdn Bhd in Taman Nusa Bestari, Johor Bahru.